The Analysis Of Influencing Factors On Chinese Cultural Products Export

With the development of economic globalization,the development of modern communication technologies and the deepening of cultural exchanges among countries,the export of cultural products will become the new blue ocean of trade in this century.Cultural trade is an important part of international trade.Vigorously promoting exports of domestic cultural products can not only achieve higher economic returns in a low-carbon and environmentally friendly way,but also increase China's competitiveness and influence in the international arena,with economic benefits and Prestige benefit win-win effect.Whoever has a strong cultural soft power can win the initiative in the fierce international competition and seize the initiative.This article starts with the "export of cultural products in China" and integrates domestic and international academic research results on the factors affecting the export of cultural products.It explains the status quo of China's cultural products export trade,in-depth study of its current problems,and then through the years in our country.Using the trade gravitation model to analyze the trade and trade data of major trading partner countries,the important factors affecting the export of cultural products in China are analyzed.Through the above thinking and analysis,the theory is linked to the actual summary of the text,and policy recommendations are proposed at the national and corporate levels.In the analysis of the factors affecting the export of cultural products,they are divided into theoretical analysis and empirical analysis.The theoretical analysis is divided into demand-side factors and supply-side factors.The demand-side factors include the economic scale of the exporting countries and the country,the level of household consumption,network penetration,and higher education enrollment.The supply side includes talent,policy,and distance factors..In the empirical analysis section,this chapter selects the panel data of China and 30 countries targeted for export of major cultural products from 2007 to 2016 to conduct empirical analysis,and establishes an export product gravity model to analyze the per capita income,population size,trade conditions index,and geographical distance of exporting countries.The influence of various factors such as cultural distance,higher education enrollment ratio and proportion of expenditure on cultural undertakings in China on the export of cultural products in China.At last,based on above analysis,some suggestions promoting our cultural products export.