An Empirical Study On The Impact Of Cultural Distance On The Export Trade Of China’s Cultural And Creative Products

With the acceleration of economic globalization,cultural and creative industry has gradually become the pillar industry of national development,and this trend is increasing.Cultural and creative products create a sense of ceremony in traditional culture.It has become popular to spread local culture with cultural creativity.The Chinese government has introduced effective measures to help enterprises develop cultural and creative industries.The development of cultural and creative industries has injected vitality and stimulated the emergence of high-quality cultural and creative products.As a developing country,the development of cultural creative industries in China is not earlier than other developed countries.Developed countries such as the United States,the United Kingdom and Germany are important countries for the development of cultural and creative industries and gather a lot of cultural and creative products.However,according to the statistics of UNCTAD,the development of cultural and creative industries in China is in a fierce momentum.However,at present,the trade of cultural and creative products in China is still facing the problems of single market and unbalanced structure.The core attribute of cultural creative products is culture.Therefore,to increase the export volume of cultural and creative products,cultural distance should be paid more attention to.The society has formed the corresponding cultural atmosphere and value standards,and the people of various countries show different behavior habits and consumption needs.Researchers are increasingly concerned about the impact of cultural differences on the trade of cultural products,but there are few relevant empirical studies.Therefore,taking cultural distance as the central explanatory variable,this paper studies the impact of cultural distance on the export trade of cultural creative products in China.Based on the relevant literature,this paper first combs the mechanism of cultural and creative industries,cultural distance and cultural distance influencing the trade of cultural and creative products.Secondly,according to the data of UNCTAD,this paper analyzes the current situation of export trade of cultural and creative products in the world and China.Then we choose Hofstede’s six dimension theory of culture and KSI index to explain and measure the cultural distance.The G20 countries with wide geographical distribution and large population,including major economies,are selected as the sample countries.The explained variable is the trade volume of cultural and creative products exported to G20 partner countries.At the same time,six control variables,namely population scale,economic scale of sample countries,China’s economic scale,exchange rate level,geographical distance and institutional distance,are added to construct the trade gravity iceberg cost model,this paper first studies the impact of the total cultural distance between countries on China’s export trade of cultural creative products.On this basis,it subdivides each cultural dimension to study how each cultural dimension affects China’s export trade of cultural creative products.Through empirical analysis,the conclusion of this paper is: the total cultural distance between countries will promote China’s export of cultural creative products to G20 countries,and the segmentation of various cultural dimensions,some will promote China’s export of cultural creative products to G20 countries,some will inhibit China’s export of cultural creative products to G20 countries,the influence direction and size are different.As the control variables,the economic scale of sample countries,China’s economic scale,exchange rate level and geographical distance promote the export of cultural and creative products in varying degrees,population size and institutional distance hinder the export of cultural and creative products,and reduce the export volume of cultural and creative products.Based on the results of theoretical analysis and empirical research,this paper puts forward corresponding measures from two levels:the state and enterprises to promote the export of China’s cultural and creative products.