Beauty Of Simplicity—Brand Image Design Research In Contemporary Consumption Concept

Since the industrial revolution,human economic activity prospers ever,the competition among companies change from commodity to brand level.Building brand image design becomes the main driving force to improve companies' value.It contains the understanding of customer's outer and inner impressions to the brand.In the background of the Consumerism becomes the social mainstream values gradually today,"Simple Design Concept" which origins from Eastern context,emphasizes people,social and nature develop harmoniously,is becoming more and more important and encouraged."Simple Design Concept" provides new thinking and exploration for the contemporary brand image design and becomes the breakthrough point to be succeeded with enterprises.The thesis states the time background of contemporary consumption culture at the beginning and raises the statement to explore the history origins,culture connection and aesthetic orientation of "Simple Design Concept".After that,system level analysis discovers the thinking of "Simple Design Concept".Secondly,deep dive analyze the existing problems in the contemporary consumption of“Simple Design Concept",and clear practice the relation statement between the urgent requirements and brand image.Clarify how "Simple Design Concept" can support contemporary lead the social consumption.It is meaningful that make human,social and nature to develop harmoniously.Thirdly,summarizes the huge value and meaning of culture return,style innovation,continuous development and harmonious symbiotic resulted by the "Simple Design Concept" by system researching and classifying the contemporary brand image of 'Simple Design Concept" principle and method.The end of the article focuses on the seeking of the contemporary brand image design and strategy innovation at the angle of "Simple Design Concept".From the four directions to generalize and propose the available design application strategy of "Simple Design Concept" for the contemporary brand image,establish the design language,construct the emotional resonance,build aesthetic mood and create sense experience.This article is to expect "Simple Concept" can assimilate into the contemporary brand image,inject new energy into the future development of brand image.As the medium of design which leads people have positive and healthy consumption lifestyle,create better living environment and more sustainable future for human beings.