The Operating Mode Of Internet Literature IP In China In The Entertainment Environment

IP operations abroad already development for many years,has formed a mature industrial chain.At home,since 2013,the popular online literature because of its good adaptation and its huge fans,make the adapted movies and games such as peripheral,form an upsurge of IP.It attracted numerous companies,large capital to enter,IP as the core of the entertainment industry chain in also gradually formed.In IP in the process of rapid economic development,a lot of IP operating classic case arises at the historic moment,different operating subject in practice also summarizes its own unique IP operation mode.Based on various subjects in the industrial chain of the operation of network literature IP role,network literature IP operation main body can be divided into: content producers,producers making,channel flat Taiwanese three categories,and from the typical cases of all kinds of themes,IP operation mode of network literature has carried on the preliminary summary and interpretation.On this basis,the thesis is divided into three parts: the first part is the background introduction,pan entertainment environment of the present our country on the current situation of the development of IP network literature,including the formation background and development of IP network literature context;The second part is the main part of the article,the author will content producers,producers making,channel flat Taiwanese this IP operations of the three kinds of network literature subject each chapter,in case as the breakthrough point to analyze their respective IP operation mode.Whether the reading group,as a representative of the content producers or CiWen film and television,as a representative of the production of producers or as a representative of the channel operators Letv,they all want to rely on their own resources and advantages to build their unique IP operation mode;The third part is to summarize the article main body part and in-depth discussion,through the analysis of these three kinds of main body for the operation mode of the IP network literature,the author found that although they each have emphasize particularly on,but all in the industry chain integration,fans economy,channel operations has given considerable attention.This paper hope through to the various platforms subject on domestic IP operation mode analysis of network literature,can offer reference for our country network literature IP operation,push each subject together to build a benign ecological cycle,really make the IP network literature advantage,create a healthy and prosperous IP culture.