The Evolution And Analysis Of The Literary Concept Of "net Text" In The IP Er

With the advent of IP era,the field of network literature has undergone profound changes.Literary activities are not only the creation of writers' inspiration,nor is it just the cathartic of interest and emotion,but also become a commodity that can be realized.Network literature is inseparable from the commercialization of literature websites from its birth to its vigorous development.Under the influence of commercialization,literary mode of production and presentation with present dynamic change,this article adopts the method of text data contrast and analysis,combined with the context of consumer culture,in order to read the arts group IP ecosystem as the main research platform,discusses the position and role of ecology in the IP network literature,and the change of literary ideas and the causes behind,This paper makes an in-depth analysis of the development of network literature in recent years and considers the value and problems it brings.This paper tries to reveal how the writer begins to write in the process of commercialization,how the special relationship between the writer and the reader influences the work,and how the author creates an "imagination" world in the narrative.The thesis consists of three parts: introduction,text and conclusion.The introduction mainly involves the research status of network literature and the carding of related concepts.The volume of network literature is huge,including not only novels,but also network poetry,network prose and so on.Many scholars define network literature according to its main characteristics or different ways of appearing,which makes the concept of network literature not unified.However,in the development process,network novels occupy the majority of the position,in the range of public understanding,network novels and network literature is basically the same.Therefore,the network literature in this paper refers to network novels.The text is divided into four chapters.The first chapter is to sort out the development history of China Literature Group and the strategic layout of IP ecological chain,and briefly explain the characteristics of commercialization.The second and third chapters focus on the evolution and causes of the concept of "network literature" under the IP ecological chain.The author's creation and presentation of works are viewed from the mode of production,and the social cultural psychological problems behind are deeply analyzed.The fourth chapter reflects on the value and problems of network literature in the IP ecological chain.