| In recent years,instant online communication among Internet users has been realized due to the increasing popularity of the Internet and the development of media technology.As an indispensable communication medium for the survival of Internet users,the phenomenon of online catchwords emerges as the times require.In particular,the body codes in the online catchwords continue to emerge,building a beautiful body landscape in cyberspace.Taking embodied online catchwords as the research object,this paper makes a summary and analysis of these words in the corpus,which probes into the characteristics,sources and types of the online catchwords.Through the questionnaire survey and in-depth interviews,this paper tries to understand the behavior and motivation of the usage of embodied online catchwords.Combined with the theory of body,carnival and consumerism,this paper studies the significance and influence of the extensive spread of the embodied online catchwords.The study found that the embodied online catchwords showing diversified body dimensions,the use and transmission of these words shows the characteristics of the carnival,including the expression of intimacy,the pursuit of pleasure and the vulgarity of the body in the online catchwords.Under the influence of consumerism,embodied online catchwords also shows the alienation of body,exposing the problems of the female body being materialized,the continuous consumption of male sex and the body being labeled. |
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