Research On Upgrade Path Of Network Filmand Television Media Transmission Force

With the development of high-tech and internet technology,mobile phones,tablet computers and internet TV popularity rate increase,the network video users repeated expansion and increasing the original film and television works copyright fee,etc.These favorable or unfavorable factors emerge,new types of film and television media---network film and television media,gradually rise on the Internet.Network film and television media is different from traditional film and television media,network film and television media broadcast on the network platform,such as films,network series epsodes,network film and television media theme is close to the social hot spots,content appears fragmentation,diversity,entertainment,etc,in addition to the audience can participate in interactive plot,and even can dominate certain plot development.The emergence of the network film and television media has led to the rapid development of the highly marketized video industry,and has implemented the vertical and horizontal expansion of video website under the impetus of the new marketing model.because research of network film and television media communication way,the network platform,content production and marketing strategy is just beginning,and now most of the film and television media content lack of innovation,quality is bad,no better advertising value,directly affecting the further development of network film and television media.Therefore,how to further improve the propagation force of the network film and television media products has become an urgent problem to be solved.This article comprehensively analyzes the market spread chance of network film and television media product,and defined the network film and television media products propagation force,and analysed the latest network series epsodes "the web star hunters" very closely.directed against the advance of the network film and television media transmission,this article has put forward the corresponding countermeasures,in order to offer references for the prosperity and development of the network television media follow-up.First,this article introduces the topic research background,purpose,significance and research status at home and abroad,in the process of research,it has used the literature analysis,case analysis and questionnaire survey research method of combining.On the basis of the analysis of a large number of literature to sort out,film and television media is defined,summarizes the characteristics of network film and television media,and this article has taked “the web stars hunters “as an example to analysis the successful transmission case,In order to improve the network film and television media transmission force provides reference.In addition,this article also uses the SWOT analysis tool for macro environment,competition environment,audience activityfor the development of network film and television media,and according to the 4I principle of network film and television media transmission(the interest principle,interaction principle,individuality principle,benefit principle),this article has proposed the corresponding experiential propagation force,social media propagation force,precise propagation force,and the integration of the propagation force,went even further in theanalysis of upgrade Path of Network filmand television media transmission...