Research On The Influence And Promotion Of Movie And Star Effect On Jewelry

The progress and development of today's society is changing rapidly,and the domestic media and film and television industry is developing rapidly.With the advent of the network era,the network has been widely popularized and used.At the same time,various kinds of science and technology products and applications are also coming out.People's daily consumption channels for jewelry are not only limited to consumer purchases by physical stores,thus turning more to a variety of network consumption channels such as Taobao,WeChat platform,network live and so on.The advertising information that people accept all kinds of jewelry products is not only limited to the single commercial posters and TV advertisements in the past,and many new types of advertising are followed,such as the Internet advertising of Taobao and other shopping software,Taobao live broadcast,micro-blog,WeChat's circle of friends,advertising implantation in film TV dramas,TV programs,and film and television stars.And other network live and other ways.These methods of publicity and promotion have been greatly promoted and influenced by the knowledge and culture of jewellery,jewelry companies and designers,and jewelry products themselves.With the vigorous development of the film and television media industry,in recent years there have been a large number of excellent films,TV dramas and some popular film stars.Their emergence as the focus has attracted the attention of the public,and some media cultural products will be concerned with them.As far as jewelry products are concerned,we can see their figures in many film and television works.They can not only enrich the plot and content of the film and television works,but also promote the publicity and promotion of these jewelry through the attention of the film and television works.The star effect of the red star in the process of wearing jewellery in various movies and TV plays and public occasions has full publicity and influence on the jewelry brand and jewelry product itself.This paper analyzes the new media culture in modern society and the wear and implantation of stars in films,TV dramas,red carpet and awards,and analyzes the consumer's consumer sentiment on the wear and publicity of the stars and public figures to jewellery.At the same time,we will also summarize the features,material and price range of the jewelry in the film and TV series,and combine the jewelry items of their own with the stars.It will provide the jewelrydesigner with the characteristics of the popular commercial jewelry,which can provide new and effective design ideas and directions for the design and production of jewelry.