The Research Of Red Culture Resources Protection And Development Which Based On Celebrity Imprinting

Since the 18 th national congress of the communist party of China,the central committee has repeatedly stressed that it is important to carry forward the red culture and revolutionary tradition,use the red resources well,carry forward the red tradition and pass on the red gene.Red culture is becoming more and more important.The times of red culture is coming soon.It is calling for more red elements.As a precious revolutionary historical and cultural heritage,red celebrity printing is an important component of red cultural resources and an important carrier and great support of red cultural resources.Defines the concept of celebrity imprinting and the definition and classification of red culture resources,from the visual angle of celebrity imprinting,by analyzing the status quo of the celebrities imprinting to see the problems existing in the protection and development of red culture resources,in turn,put forward the countermeasures,view and has very high theoretical significance and practical significance.From the induction,the concept of celebrities,red celebrities,red celebrities,red cultural resources and other related concepts began to be written,and the meanings of each concept were clarified.This paper expounds the value and significance of red cultural resource protection and development based on the famous imprinting,which is embodied in three aspects: academic value,educational value and economic and social value.In Xiasha university town,as well as the west lake scenic area to carry out the field survey,recycling questionnaire for data integration and analysis,found that respondents about celebrity imprinting and cognitive differences and problems of red culture resources,realize celebrity imprinting and the propaganda of red culture resources in society and the popularity of colleges and universities is not high,however,the interviewees the acceptance and recognition group is higher,but the publicity about the celebrity imprinting and the deep understanding of the red culture resources and mining of consciously degree is not enough.The protection and development of red cultural resources also have problems such as low resource integration,single development mode,narrow vision and insufficient publicity.By summarizing the experiences and lessons of red cultural resources protection and development,the countermeasures are drawn: to strengthen the integration of red cultural resources and to establish a database of celebrity imprints.To raise funds and strengthen government support;Establish brand awareness and emphasize publicity work;Use scientific method to cultivate professional talents.Under the circumstances of the red culture more and more be taken seriously,found the red element,rich red culture subject,for the red culture resources protection and development of BSFLP,make the red culture better and more long-term development has become an important problem needs to face the social from all walks of life.Only by extending the new research perspective,exploring new red marks and discovering new problems,can we contribute more to the glow of red culture.