The Study Of Interesting On Xianguo Lianmeng Fruit Vegetable Packing

Packaging homogenization,the lack of human nature and personalized,ordinary commodity packaging is too simple,high-end luxury goods over packaging,are what the main problems of China's current commodity packaging design.In this paper,the fruit and vegetable products as the design object,from the point of view of "interesting design" to study the application of fruit and vegetable packaging.By reading a lot of literature to analyze the interesting design features and design techniques,using the method of classical case analysis on "interesting design"to conduct the thorough research,aimed at introducing interesting packaging design rich fruits and vegetables,fruit and vegetable of packaging design,to provide a better experience for users.The research presents the results by "Xianguo Lianmeng" fruit and vegetable packaging design which using quasiphysical,exaggeration,metaphor,interaction and many other design techniques and the watercolor painting,line drawing,carving and other art forms,and designed a full range of brand image design of the theme.To make the subject more systematic.