Research And Exploration Of The Design Of The Interesting Form Of Paper Packaging

Packaging form is packaging design works in structure, shape, materials under the influence of such factors as the show a form and condition. Paper packaging interesting form design on paper as a material foundation, in the packaging form design with emotional factors, functions and aesthetic, technology and emotional unity. Its core is through the form with interest expression, satisfy the modern consumers increasingly diversified, complicated demand, reflect the humanized design with personalized. Along with the time and the progress of the commercial competition getting worse for packaging needs of consumers, already is not limited to actually use the function, and toward the higher levels of emotional needs. The traditional packaging form design philosophy is the background of the age changes happening, all of which we innovation of forms of packaging design method has the interest and further exploration.This article through the study of human physiology, psychology, cognition, and behavior, combining multiple demand design psychology, emotional design theory, design form, break before packing academic between form and function, the direct restrict relationship from packaging form two aspects of function and emotional expression, and combined with paper analyzes the special properties of materials, trying to explore a series of paper packaging gout forms of expression method, a lot of information, ideas and emotional need into design elements, satisfy people from sense to use to inner spirit of the different levels of emotional need, then create human-oriented attractive product packaging, eventually seek the harmony between man and packing relationship. First, this paper and paper wrapping DE study on the properties of materials, and points out that the paper the advantages of and environmental effect. Second, through the analysis of the form, the paper packaging design is interest of the continuation of packaging function with ascension. Finally, according to Norman division instinct layer, behavior level and reflection level emotion design theory, innovation used in paper packaging design, meet interesting form of multidimensional emotional needs creative thinking - the senses the pleasure, joy, use the cheerful, and inner feelings by lenovo natural, expansion form, the way is explored using three-dimensional construction paper packaging gout form style of play.