The Design Of Li Qingzhao’s "Poetic" Tourism Derivatives

This subject takes the Li Qingzhao Memorial Hall in Ji’nan as the research object of the tourist attractions,and explores the design and application of Li Qingzhao’s "poetic" elements in the tourism derivatives.Under the background of the new era,with the development of the comprehensive industry,many cities have gradually begun to attach importance to tourism."Tourism hot" makes tourism derivatives become a major factor in promoting tourism.Apart from promoting tourism development,the development of tourism derivatives also plays an important role in showing local characteristics and cultural feelings.With the continuous renewal of the policy,the famous tourist attractions in China are gradually opening to the outside world free of charge,making the scenic spots change in the form of ticket-based income.Therefore,the status of tourism derivatives is becoming more and more important.However,the design of tourism derivatives in China is still in the immature stage,one is because of the lack of products related to local cultural attractions;two,because of the weak brand awareness,the design of tourist derivatives is not systematized;three is the high pricing of good tourism derivatives,which makes it difficult for ordinary consumers to accept;and four is some tourism.The production technology of derivatives is relatively rough,consumers are not willing to buy and use;five,the cultural heritage of tourism derivatives is not high,and the culture of scenic spots has not been reflected in the real sense.Because it can not meet the needs of tourists,people’s purchasing power is greatly reduced.For the Li Qingzhao memorial hall,the tourism derivatives in the scenic area are less designed and not systematized.How to carry forward the traditional culture and ensure the operation of the scenic spots should be redesigned to form the local brands with scenic spots.The feelings images in Li Qingzhao’s different periods are divided into three categories: romantic feelings,yearning feelings and three kinds of "poetic" elements of family state.From these three kinds of feelings,two representative works are selected.After the extraction of elements,they are designed into planar graphs,and a series of local cultures are formed through continuous deformation,exaggeration and arrangement.The fusion of distinctive tourism derivatives embodies the unique artistic beauty of Li Qingzhao’s "poetic" tourism derivatives.How to make tourism derivatives play the characteristics of Chinese traditional culture is a matter worthy of attention.Cultural ecology needs to develop new resources.As the designer of the new era,we should give full play to its own design creativity.Through the excavation and innovation of traditional culture,we should play the value of design in the society,carry forward the Chinese culture,make use of the commercial value of the scenic spots,and constantly promote the economic and social development.