National Symbols And World Communication:Research On The Image Symbols And Communication Of The Legend Of Qin

Since the beginning of the new century,China's animation industry has lost itself in the layers of foreign animation,losing not only the affection of the youth of the country,but also the language in spreading our spiritual culture to the whole world.The emergence of the Legend of Qin broke the depressed and negative situation of our animation industry.It was the creation idea based on the historical culture and original art,the skilled 3D technology,the new mode of communication,and actively expanding the market of animation products that let a person shine at the moment.This paper mainly use text analysis,systematically studied its image symbols from five aspects:character symbols,scene symbols,clothing symbols,implements symbols,and music symbols.In character symbols,it summarized the express content and mode of communication.On this basis,this paper made a comparative study of the Legend of Qin and Japanese animation Naruto,so as to bring some inspirations and reflections to the future development of Chinese animation.This paper found that the legend of Qin has distinctive national characteristics.It mainly shows in character symbols represent swordsmen,scene symbols reflect Chinese architecture and above worldly considerations,in cloth symbols reveal the Qin's militarism culture,the diversity of hundred schools of thought and ethnic customs,in implements symbols highlight the spirit of men and swords are united and the mohism.More valuable is,on the basis of highly reproduce social life and cultural history of the Qin dynasty,the legend of Qin combining national characteristic and era of aesthetic,creating both can spread national culture,and acceptable for modern youth comics,it embodied on delivering content,promoted worldwide consensus values,created the form of art,the culture of art and artistic conception,and with 3D technology as the core technology.In terms of communication methods,it learned foreign communication strategies actively sought international cooperation and participated in domestic and foreign animationexhibitions.In contrast with Japanese animation Naruto,this paper concluded that the two animations are very skilled in the construction of national characteristics,but Naruto is more meticulously in the characterization of characters.In terms of values,the legend of Qin and Naruto show the different features of implicit and explicit expression.In the aesthetic,the two animations also reflect the aesthetic characteristics of there nation.As the typical text of domestic animation,the legend of Qin has its certain reference significance.It is mainly manifested in the following aspects:Firstly,on the basis of the in-depth exploration of national themes,the national symbols are expressed in modern ways to conform to the aesthetic conceptions of modern people.Secondly,on the basis of spreading national culture,the legend of Qin sought the joint point between Chinese and foreign cultures,trying to make national culture spread around the world.Thirdly,while creating animation works,it never forget to improve the industrial chain,develop animation derivative products,and explore its commercial value.Lastly,it always take the audience as the center,everything started from the audience.