Research On The Design Of The Display Of The Brand's Costume

With the rapid speed of time wheel,We are in a modern society where information develops vigorously.New materials as well as new technologies continue to emerge,so people are dizzy at them.Following them,the new concept ?new ideas and the complex design culture trend to have a huge impact on the brand clothing display.Design of Brand clothing window display is a vital part of the clothing brand business developmentspace,it is the first window of commercial space display design.it can convey the feature of and characteristics of brand products to the consumers.It also can pass culture connotation of the band.Besides it can guide the trend of business consumption,thus,it can stimulate the customers' desire to buy and achieve the ultimate behavior of purchase.In today's society,we can see many real problems brand clothing display design.Sometimes we cannot achieve a reasonable combination of brand apparel products and props,lighting,the Internet,new technologies and new materials,so it cannot reflect the aesthetic value.Besides,brand cultural characteristics are not effectively reflected in the Window environment,It also can not tell the image value of the brand.Thus,it can notguaranteethe promotion of the brand image and sales purposes.Based on the commercial background of the window display design and the above problems,this paper begins with the development of the design and the type of the design method.The concept of the window display design is explained in detail,and the commercial and social aspects of the display design of the brand clothing window are expounded.In the social environment full of changing information,the display of commercial design is reflected in the ability to enhance brand value and promote consumption,the brand's power is determined by a number of factors,among which promoting the overall business environment,and focusing on the window can not be ignored.In addition,the social aspects of the design of the window is shownon the huge impact that it has on the city and architecture.In a large degree,Showcase design can promote the overall cultural atmosphere of a city.it plays an important role in beautifying the city.Secondly,through the comparison and analysis among domestic and foreign window display design excellent case.We can get the conclusion of cultural feature of window show designs.Thus,we can find the beauty of mining window in a deeper level.At the same time we can also find the shortcoming of some domestic window display design.For instance,some of the window display design do not match the theme of the product.or the lack of the theme.Imitation plagiarism and other real problems still exist.Finally,the global "concept of consumption","experience the economy" wave iscontinuously impact our China's apparel consumer goods market,which requires window display design to be creative to adapt to society,so new materials,new technologies,the Internet in the field of the largest window must to be used fully to add fun,so as to guide consumption,and bring huge influenceof a cloth brand.Showcase design is part of the urban space,excellent window design can convey the city's humanities and temperament.Showcase design should stand in theperspective of a city,social and human.it should be a perfect presentation of the theme using of products,materials and lighting props,combined with the design language.Showcase design should set out from the consumer's position and perspective to serve the market and customer,.Only under the instruction of this idea,can we take out showcase design of practicalfunction.And fulfillits commercial and social values.Eventually we can make the window display design serve people and society better.