The Study On The Issue Of China’s Internet Financial Regulation

Looking at the global economic environment, Internet finance as a representative of the new financial model has played an indispensable role, and promotes the healthy and sustainable development of the world economy with the traditional financial model. Internet finance development in China is greatly rapid, the scale has been come to a position to surpass Western countries comprehensively. However, China is still in its infancy in the Internet financial industry regulation, which still has a huge gap compared with the government regulatory system of western developed countries. At present, Internet financial industry in China is still in a new format with no barriers to entry, no industry standard, no regulators, which is a stage of ‘Barbaric growth’. Although the scale is huge, the development is faster than ever, it exposes large quantities of problems. It has occurred frequently that internet financial platform making off with money, which damages the healthy development of the industry and endangers the interests of the consumers and even causes a very serious impact on the harmonious development of the society. Thus, it has become an urgent problem to make sure how to carry on effective regulation on the Internet financial industry. For the Chinese government who is actively building service-oriented government to enhance market efficiency, in such a rapid development of new industries, how to conduct effective supervision is a new problem that our government should consider about. We hope to conduct some policy and planning to promote its own characteristics and the further development of the Internet finance and in order to improve the overall social environment gradually and guide more Chinese enterprises and individuals to create more value in different areas using the Internet banking, thus further serving the real economy and benefit the public.In this paper, starting from the actual situation in China, and based on the background of big data era, simply introduce the current development situation of our Internet finance industry and the problems existing in the process of regulating the development of the Internet finance, through the analysis of the corresponding problems, referring to foreign government measures and experience of the Internet financial industry regulation, then proposed an effective way to enhance the government regulation of the Internet financial industry in China.In this paper, I have certain results in the study of financial analysis, but because the time is limited, the sample is small, the resources that can developed and utilized are limited, yet the research is intended to be intensified.