Legal Protection For Commercialization Of Personality

Our country is in the economic transition and rapid development period. Economic development is fast, the results let a person too many things to see. As the prosperity of commodity economy, the reaction of successful person, advertising sells role also brought huge benefits, let people cannot ignore. This inevitably involves the problems of commercialization of personality right. This thesis is divided into five parts to analysis of commercialization of personality right.The first part is an overview of the commercialization of personality right. Respectively from the personality right, commodification and commercialization of personality right three aspects. From aspects of the concept, characteristics, connotation, analyzes its theoretical basis for the later analysis.The second part is the analysis of the value of commercialization of personality right. By the case of Fei Yuqing and Yao Ming, to illustrate the commercialization of personality right in life form and the necessity of existence. In turn, it Illustrates the existing theory of personality right commercialization and time significance. To determine the important position of commercialization of personality.The third part describes the foreign commercial personality right. Mainly in the United States and Germany's personality right goods as example. Public rights to the American model and German unified rights model expatiates on the origin of the development, content, and analyses the personality right protection model is adapted to our country civil law system.The fourth part puts forward the problem of commercialization of personality right in our country. From two aspects of theory and practice of the deficiencies in this paper. In theory of hysteresis mainly from personality right of property interest and new personality identity of two parts. And the lack of practice from the existing legal protection of personality right commercialization incomplete and lack of effective relief way carries on the analysis, is advantageous to the later Suggestions are put forward according to the problem of commercialization of personality right in our country.The fifth part is improving Suggestions to our country lack of commercialization of personality right. According to the problem of commercialization of personality right in our country, has targeted to perfect our personality right from the negotiability of law and admitted that part of the personality identification, can be inherited two aspects about my aunt commercialization of personality right perfect vision, look for the commercialization of personality right law guarantee.