| Objective: To studying the status quo of elderly daily life information demand, information query behavior of the urban family pension mode in Guizhou province. And exploring the characteristics and influence factors of information demand and information behavior of the elderly. In order to satisfy the demands of the elderly daily life information, improve their ability of information query, and enrich their spiritual life, improve the quality of life, the author will puts forward the targeted countermeasures and Suggestions.Methods: The author will using the method of stratified random sampling and convenience sampling, and using the old information query behavior questionnaire to survey the people over 60 years old of family pension mode of the four major cities in Guizhou, which including Guiyang, Zunyi, Kaili and Xingyi.The investigation content includes the basic situation such as the age, culture level and the status of children, marital status, health status, nationality, occupation, gender, and the daily life information access, information demand, information query methods, network usage of elderly of the family pension mode of the four major cities.Results:(1) Elderly of urban family pension mode acquire daily life information of main channels is chatting with friends and family members, the proportion of four cities are all more than 96% of the respondents.(2) The proportion of the elder obtain information through the network greater than the proportion of listening to the radio of Guiyang. On the contrary, proportion of the elderly by listening to the radio greater than through the network in Zunyi, Kaili, Xingyi.(3) The main facts of Influence the daily life information query behavior of elderly of urban family endowment in Guizhou are Physical factors and no active access to information requirements, their percentage are 48.44%and 46.52%respectively.(4) The elderly of urban family endowment in Guizhou province have more information needs to the weather forecast, news report and health information, the secondly information needs are entertainment and social welfare information, and have the lower needs to tourism, shopping, financial and traffic information.(5) The top three attention information of the elderly of urban family endowment in Guiyang, Kaili and Xingyi cities all are weather forecast, news report, healthy information. The top three attention information of the elderly of urban family endowment in Zunyi are weather forecast, news report and entertainment information.(6) The degree of culture is a total influence factors of elder daily life information demand of four cities.Conclusion:(1) The elder of urban family endowment in Guizhou access to daily life information mainly are the traditional approaches such as chat and watch TV. However, the channels tend to be diversified, in addition to the traditional model, also involves listening to lectures, Internet, etc.(2) The network query ability of the elder of urban family endowment in Guizhou is relatively low, is still in the primary state of using the network.(3) They tend to focus on the timeliness information such as weather forecast, news report, and the information closely related to themselves development such as health and social welfare. They also has certain requirements of entertainment information, and has less requirements on travel and consumption information. |
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