Research On Competition Law Responsibility Of Software Filtering Video Advertisement

In recent years, software filtering advertising caused a lot of disputes,through the typical case of cheetah browser filtering video advertising case, discussion on the competition law responsibility of the research of software filtering video advertisement.Firstly analyzes the competitive relationship.When determining unfair competition behavior, the cognizance of the relation competition often is important, but in the Internet competition, competitors across the industry, everybody in the competition for the user, each competitor has been implicated in the relation, so that the competitive relationship becomes less important, more important is to determine whether legitimate competition.Then this paper discusses the filtered video advertising behavior whether has legitimacy, whether in violation of the general terms and conditions of the anti-unfair competition law. video website produced no evidence that its to the exact suffered substantial damage and prove their damage is caused by filter ads, the behavior didn't exactly threatened the survival of video web site, the software filtering advertising does not impair the legitimate rights and interests of the video site, also did not destroy the market generally recognized business ethics.In addition, the law does not explicitly protect the business model, can not be regarded as an absolute right to protect, anti unfair competition law to protect the legal rights and interests, and to enhance the competitiveness of the video website itself,the business model also need to continue to innovate, need to change.Finally, according to the interests of the measure, must consider the public interest, should pay attention to the interests of the user, the right to limit the operator's rights,pay more attention to the user's feelings, respect the user's right to choose, so that it can resist some video site advertising repetition rate is high, the time is too long for the bad business behavior,can improve the network video service enterprises operating mode, so that it is more conducive to the long-term survival of network video service.Software filtering of video advertising has its rationality, also does not violate the law.From the results to determine whether the behavior is justified, when more and more users choose to filter advertising software, operators and advertisers will consider the reasons why users will refuse to watch advertising, in order to change the advertising model, enhance the effect of advertising, giving users a certain independent space, so users will not choose to filter the video ads, operators and users will achieve mutual benefit and win-win.For the user to advertising bored, video website can draw lessons from other outstanding advertising model, advertising to enhance the quality, to give users to choose whether to view advertising rights, so that the user satisfaction, in order to get profit.