| Social work,The transformation of China's economic development,the rapid development of China's private social work agencies.The background of the knowledge economy era,in the "commercial service brand",another rises the tide of globalization,private social work agencies in the service brand building above has started,but the experience is not rich,and there are extensive casual practice in service brand building process.Under the trend of the transformation of government functions,private social workers have sprung up.folk social work service agencies to alleviate the pressure of survival,access to competitive advantage,get more government,social support,expanding professional influence.It was discovered through research on the investigation of Shenzhen city C,for its own service brand positioning is more accurate,in what way to provide services,how to integrate the service resources,the system of how to design the service brand promotion.However,there are many deficiencies in the operation of the brand,such as LOGO settings are not prominent,foreign propaganda window does not form a unified style of the visual system,more dependent on the traditional mode of communication,etc..Although the awareness of the brand building has gradually awakened,there is still a lack of practical methods,such as service brand positioning,marketing,communication and so on.Have a successful brand,first of all need accurate brand positioning,in different areas of link resources,explore their own special service;in addition to the name,logo and so on,can also develop more distinctive service products to increase its own characteristics.As a service brand,you can also form a set of ritual service procedures,and other similar institutions to form a difference.Today,the era of mass media,the influence of traditional media gradually weakened,institutions should be more to show themselves through the new media,for the construction of their own service brand has a multiplier effect. |
PDF Full Text Request