On The Legal Protection Of The Sports Broadcasting Rights

Due to the huge economic value of the sporting event itself. The issue of sports broadcasting rights has also become a topic of concern in our daily life. With some different theories, the author points out that the nature of the to the sport broadcasting right should belong to the intangible property rights,and on this basis to explore several legal protection . This article has four chapters.The first chapter is starting from the background of sports broadcast rights. Analyzes the related issues of the sports broadcasting rights.Including sporting events, sport broadcast right, and sporting events program.The second chapter has discussed the legal nature of sports broadcasting rights. Discussed several different doctrines and the author points out the legal nature of sports broadcasting rights is intangible property right.The third chapter is an important part,mainly elaborates four kinds of legal protection of sports broadcasting rights, including the Civil Law, the Tort Law, the Contract Law and the Unfair Competition Law. The author points out that this laws should be used cooperatively.The fourth chapter starts from the existing problems of the sports broadcasting rights in our country, including the lack of laws and regulations,the market is not mature and the new media background is not comprehensive protection of several aspects. And puts forward their own opinions on the legal protection of sports broadcasting rights in China.