Analysis Based On Multivariate Linear Regression-a Study Of The Current Philanthropic Organizations' Fund-raising Strategy

China is in the period of social change,which provides a new opportunity for the development of charitable organizations.Charity organizations are becoming an important carrier of public welfare undertakings in China.It plays an increasingly important role and becomes an indispensable force in social development.However,the charitable organizations are facing many problems,such as over-reliance on the government,unsufficient of income,a limited source of funds,lack of total funds,which challenge the philanthropy developed.Any organization's survival and development are inseparable from the support of funds.Charitable organizations are not able to use government coercion as government bodies to obtain financial revenue,neither can they use the interests of the enterprise as a driving force in the market to obtain benefits.Shortage of funds and financing difficulties are the main problems of charitable organizations.Therefore,to solve the financial difficulties and improve the organization's ability to raise funds in order to have access to sustainable and reliable operation of the funds become the focus of attention of the charitable organizations.The article mainly unfolds in the following aspects: first of all,to define relevant concepts,sort out the differences between charitable organizations and non-profit organizations and understand the connotation of charitable financing;secondly,to summarize the current situations of charitable organizations in China and come to a conclusion that the Chinese charitable organizations are facing financing difficulties.This paper expounds the concrete manifestation of the financing difficulties of charity organizations.Again,through the analysis of the current situation of the third chapter,the author finds out the reasons why the Chinese charity is caught in the financing difficulties.In this chapter,the author uses the orich graphs and uses the regression model.An important reason for the current charity organization in China is that the operation of charity organization is low in transparency which disencourages the donor's willingness to donate.The fifth chapter puts forward the corresponding improvement of the organization'sfinancing ability in the light of the reason of raising money.This part propounds strategies and recommendations,including strengthening the organization of public information,improving the organization's own credibility,broadening the financing channels,to strengthening the civic charity education,promoting charity project marketing,and innovative project brands.This paper mainly uses the literature research method and the statistical analysis method.It is of great significance to the development of Chinese philanthropy to reinforce the study of charitable organizations.It is the need of the transformation of government functions,which is conducive to the formation of positive interactive between the government and the organization.At the same time,the development of charity can enhance the moral consciousness of citizens,and promote the formation of social core values.