The Way To Solve The Financing Difficulties Of Charitable Organizations In China

Funding dilemma restricts the development of philanthropy.How to raise money effectively is a pressing and long-term problem that charitable organizations must deal with properly.The reasons for the plight of charitable organizations to raise funds and solutions,although scholars have fully studied,but in fact the problem still exists.How to crack the financing difficulties,imminent.Case studies have certain characteristics and advantages in research methods that allow theoretical perceptions to become emotional and specific.Through the theory of penetration in the case,so that the problem is better response.Therefore,the combination of theoretical analysis and case study as the main research method of the article is for theoretical and practical needs.The article first based on the literature research,combing the theoretical framework and the theory of the financing effect related to the core issues;and then the main selection of four charitable organizations in Shanghai as a case,on the basis of full research,the theory and practice,Demonstration,and ultimately to find the problem and solve the problem.The results of the output by many factors,different charitable organizations,the effectiveness of financing vary widely,the reasons for its differences,there is a difference between universality and specificity.Based on the theory of social capital,this paper analyzes the three main characteristics of social capital theory(social network,reciprocity norms and trust)as the core influencing factors of charitable financing.These core influencing factors correspond to financing: charitable organization financing platform(social network);charitable organization financing foundation(trust);charity organization financing guarantee(reciprocity specification).The problems in the three core influencing factors are the causes of the financing dilemma.Find the essence of the problem to solve the problem.Throughout the course of the study,many objective data show that the impact of the existence of the three problems on the financing effect can be enhanced by the behavior of the relevant subject.Based on the research data,from the logic and in-depth analysis,to find the problem in the problem is to solve the problem of charitable financing.Especially to identify the impact of these three core issues related behavior.To sum up the three core factors of the main reasons for the reasons from six aspects.These six aspects include the core factors related to financing: charitable organization financing platform,charitable organization financing foundation,charitable organization financing guarantee,also generalize corresponding behavior construction.Not only that,the six aspects of mutual influence,mutual restraint relationship.Strategy should be related to the corresponding issues,these six aspects should be targeted to propose a solution.Summary of charitable organizations financing the plight of the road also includes six aspects:First,improve the organizational structure,training professionals(including financial management personnel,marketing staff,etc.).Second,the use of market-oriented financing ideas and methods.Divided into higher business investment rate,rate of return and increase operating income.Third,the use of "Internet +" practice innovation financing model.Mainly through the use of network platform financing and "Internet + all" public welfare model.Fourth,to improve the use of new media and from the media.Fifth,improve and implement the accountability mechanism.Content to build charitable organizations,ethics and integrity of the culture and improve the information disclosure system.Sixth,improve the formal and informal reciprocity norms.Including increased incentive norms,policy norms and fostering cultural informal norms.From the core issue to the study of the core issues in the analysis of the problem,and then to the key impact of the behavioral factors,and ultimately put forward the financing of charitable organizations to solve the plight of the whole article is the context of the study.