Research On The Charitable Behavior And Influencing Factors Of College Students

China has entered a new era.The development of philanthropy has also promoted the rapid development of society.Responsively responding to the call of the Party Central Committee,resolutely winning the battle against poverty,and narrowing the income gap,charity plays an important role as an important part of social security.It has also contributed to the economic growth while helping the poor.As the backbone of the new age,the college students group is the key force in the future social development.It is also the main group of higher education in the new era.It can be said that the current status of undergraduates participating in charitable and charitable behaviors has a great influence on the development of charity.Progress,in turn,indirectly affects the development of social economy in the new era.This article takes college students from eight colleges and universities in Shijiazhuang as research subjects,combines the development of the Internet in the new era,analyzes in depth the influencing factors that affect college students' participation in charitable charity activities,and proposes ways to promote the charity behavior of college students.First of all,based on the existing research literature related to charity,this article sums up the influencing factors that affect the participation of college students in the charity charity behavior.Second,it defines the concept of charity based on authoritative works and existing research results.According to social exchange theory,altruism theory,charity economics theory,and Maslow's hierarchy of needs theory,the model of the influencing factors of college students' charity charity behavior was constructed,and 11 hypotheses were put forward based on the operation of variables.Then,according to the research contents,Design questionnaires and collect data for statistical analysis,using mainly factor analysis,correlation analysis and regression analysis methods.The questionnaire combined with the actual situation of college students,designed for the influencing factors proposed in this paper,the frequency of charitable participation as a dependent variable,each influencing factor as an independent variable,to obtain more accurate data results.Finally,the hypothesis is verified,and according to the results of data analysis,corresponding countermeasures are proposed.According to the results of the study,college students' enthusiasm for participating in charitable activities is not high,charitable awareness is relatively low,and the frequency ofparticipation in charity charity acts is relatively low.This reflects the related issues of contemporary college students' weak awareness in philanthropy.Therefore,there are many Need to further guide the development.This paper divides the influencing factors into its own and external environment.Its own aspects include gender,profession,grade,political outlook,etc.External environmental factors include family environment,school environment,social environment,and network environment.These factors are determined through investigation.It has a significant impact on college students' participation in charitable behaviors.Therefore,in the end,this article starts from the five levels of individuals,families,schools,society,and the Internet.It combines the characteristics of college students in the new era and proposes ways to nurture them to improve college students.The charity awareness of the group,and indirectly promote the development of our entire charity.