Legal Research On The Supervision Of Online Advertising In China

In the wake of expansion of Information science and technology,the Internetwork has already become a new form of media.Internet advertising with the Internet as the medium of information communication has also developed rapidly while the number of Internet users is growing rapidly.While network advertising is expanding market share and promoting global influence,there are many problems,such as network false advertising,unfair competition advertising,a large number of illegal information transmission.The negative effects of network advertising,if not effective supervision,will seriously interfere with the market fair competition order and invade.The legitimate rights and interests of the consumers.However,the research results of the Internet advertising supervision law in China are relatively few,the provisions on the Internet advertising on the legislative level and the construction of the network advertising supervision system are not perfect.The regulation of online advertising is in a state of anomie due to the lack of system construction.Fair market order and consumers' legitimate rights and interests can hardly be effectively protected.Advertising supervision is an important part of social management.It is of great significance to analyze and study the Internet advertising law in order to maintain the stability of the Internet economy,to standardize the order of social management,to adapt to the development of the present times and to serve the overall development of the country.This article,through the exploration of China's network advertising supervision theory,combined with the practice of network advertising supervision and reference to the existing research results,focuses on the following five parts to elaborate the legal problems in the supervision of Internet advertising in China.The first part is the introduction part.This paper expounds the research background,research content and research methods in the legal system of network advertising supervision,collates the relevant research views at home and abroad,and then paves the way for the specific analysis and research of the content of the Internet advertising supervision law.The second part is an overview of network advertising.Through the definition of network advertising and the concept of network advertising supervision,this chapter analyzes the significant characteristics of network advertising and the difficult problems in the process of network advertising supervision.The third part is the current situation of the Internet advertising supervision legislation in China.It analyzes the current status of the legislation of Internet advertising in China,and focuses on the key problems in the law of Internet advertising supervision in China.The fourth part is the analysis of the legal system of Internet advertising supervision in foreign countries,summarizes the advanced legal experience of online advertising supervision and supervision abroad.Through the research on the United States,the European Union and Japan,this paper makes an in-depth analysis of the American network advertising supervision mode,the relevant jurisdiction,the qualification of the Internet advertising body and so on,and introduces the European Union in the needle.The practice of unified legislation on the mode of online advertising supervision is of reference significance to the construction of legal system of online advertising supervision in China.The fifth part is the feasibility of improving our online advertising supervision law.According to the actual situation and the main problems of the current network advertising supervision,the difficulties in the current network advertising supervision are taken as a breakthrough,and the relative perfect supervision measures are put forward in terms of market admittance,examination,subject,jurisdiction,international communication and cooperation,self-discipline of advertising industry and social supervision.