Legal Issues Of Online Advertising Violations

Popularity of the Internet advertising industry and development to bring the earth-shaking changes, online advertising has been demonstrated in a market economy status and its increasingly important role. In the great push to the socio-economic development, while online advertising generated by the various legal issues are emerging, of which the most prominent online advertising violations. Emerged as a new way of tort, online advertising infringement has many characters which are different from other tort, The infringement of a variety of ways, involving a wide range of activities involved in the main are beyond the scope of traditional advertising. As the current domestic and international research on online advertising is still in the exploratory stage, but few scholars separate theory from the perspective of infringement arising from online advertising various legal issues, online advertising violations of the theory is insufficient, resulting in network advertising violations in many problems still remaining controversial, difficult to define. One dispute centered on the subject of online advertising violations found As Internet technology advances, the threshold distribution network advertising has become less and less, thus resulting in the Internet advertising infringement of the subject is difficult to be distinguished, But by way of network advertising, online advertising can be defined out of the main activities of the principal and, based on its infringing activities in the role to determine the corresponding responsibilities. However, we should also note that the relevant legislation as China failed to keep up with the timely development of the Internet amendment and supplement, not be adjusted online advertising into their scope of online advertising violations resulting lack of effective regulation and adjustment. Therefore, we should strengthen the relevant legislation, and ferreting out our advertising industry self-regulation in the regulatory system and potential issues exist, targeted for control measures.