Crowd Funding Space From A Social Point Of View:the Public Welfare Research Based On Internet Platform

In recent years,various forms of public welfare models developed based on the Internet platform have made up for the insufficiency of traditional public welfare through information communication,accountability,and real-time monitoring.Public welfare activities have effectively spread through various channels and methods of dissemination.It is quietly changing China's philanthropic model and ordinary people's participation methods.From the past,more government-led emergency charities after major disasters have become daily and socialized charities.The Internet public interest is becoming more and more "light",the threshold is lower,the form is more relaxed,and the mentality is more relaxed.At the same time,the boundaries between public welfare and business management and entertainment are gradually blurred.There are multiple fraudulent donations,information leaks,and lack of supervision.A series of issues worthy of attention,such as insufficient public credibility,urgently need to be improved and standardized to a higher degree.The paper is based on public welfare crowdfunding on the Internet platform.It conducts statistics and analysis on the 13 Internet public interest crowdfunding platforms authorized by the Ministry of Civil Affairs.It covers the platforms,types,projects,and users from three aspects:fundraising ability,number of years,and number of participants.Four angles are systematically elaborated,so that it is necessary to develop the social orientation of public welfare crowdfunding in China.First of all,due to the lack of social attributes,the traditional public welfare platform has certain disadvantages in the development process,making traditional public welfare not develop as fast as Internet public welfare.Secondly,the expression of private emotions in public spaces and the commercial attributes of public interest crowdfunding contribute to pure development,making Internet public interest crowdfunding platforms,such as public welfare data,update at a rapid rate of development,and public interest crowdfunding to firmly grasp the social development opportunities in the new period.Let the entire Internet public interest enter a new stage of development.From the social perspective,research on public welfare crowdfunding on the Internet needs specific analysis of specific cases.This paper analyzes the content,direction,and dissemination of public welfare crowdfunding from the perspectives of the arrangement of the paper,and selects Tencent charity,Taobao charity,and micro Cases of public welfare and related social attributes are used as research samples.They compare project types,distribution channels,supervision methods,specific operational processes,and public welfare cases to build research categories.Based on this,they analyze the content of public interest crowdfunding based on social perspectives and affirm social concepts.The impact of the introduction of traditional charitable philanthropy,while pointing out the development dilemmas,problems and negative feedback caused by social attributes,and the specific analysis of the dissemination of regulatory environment,dissemination channels,and dissemination results,and the development of public welfare crowdfunding in the social field.Innovation.In addition,the introduction of social factors has made the Internet public interest crowdfunding platform expose some inherent drawbacks,such as:the uncertainty of social identity leads to public information is difficult to distinguish the true and false;the accuracy and authenticity of public welfare projects is difficult to guarantee,audit The process cannot be guaranteed to be completely transparent;it is impossible to grasp the true public choices and attitudes of Internet users.The rise of new methods and the introduction of new ideas are both challenges and opportunities for traditional public welfare and Internet public interest.Taking advantage of social relationships,the public welfare crowdfunding has entered a new stage of development.The drawbacks cannot be completely avoided,but they can be developed.Summarizing the issue has led to further solutions to provide better ideas and innovations for the development of public welfare crowdfunding on the Internet.Users need to constantly improve their own value judgment and identification capabilities,make proper choices,and do not blindly obey.Finally,the existing issues are analyzed and explored in ways that do not affect the active role of public interest crowdfunding social attributes while gradually reducing its disadvantages,from the user,industry and national three levels of feasibility recommendations,respectively,for public welfare crowdfunding Further development provides ideas.