The Comparative Reserch Of Chinese And American Single-player Game Industry

Single-Player Game as a new form of entertainment, and has become an important part of life. Single-Player Game industry has become the main members of the cultural industry, Single-Player Game created by the huge commercial value have become a new economic growth point of many countries. This article choose China and the United States as the two Single-Player Game industry research object, to read a lot of literature-based,industry economics of industrial organization theory and SCP policy analysis model as a tool for the United States and China Single-Player Game industry have carried out a systematic analysis, and show the strengths and weaknesses of the current stand-alone game industry through comparative analysis, and finally to the United States by getting inspiration from the development of stand-alone game industry analysis, to take appropriate countermeasures.When analyzing specific Chinese Single-Player Game industry, the use of literature analysis of the entire development process of China first Single-Player Game industry made a simple comb; then pointed out the Chinese Single-Player Game industry led to the current stagnation of several major obstacle; the final selection in recent years, the success of a domestic Single-Player Game game cases to verify the feasibility of Chinese Single-Player Game industry. In the analysis of the US Single-Player Game industry, first overview of the entire American Single-Player Game development industry were introduced; and then choose an American Single-Player Game industry representatives enterprise analysis, and both internal and external perspectives from a detailed analysis of the American Single-Player Game advantage factor of industrial development. In the end,compare the United States and China Single-Player Game industry, analysis of our Single-Player Game industry relative to the US Singel-Player Game industry strengths and weaknesses of proposed countermeasures of Single-Player Game industry's successful experience in the United States by means of a Single-Player Game industry.The contribution of this paper is on the US and Chinese Single-Player Game industry have conducted a more comprehensive, combing the whole world stand-alone gameindustry environment to make an objective show. The innovation of this paper is to start from the perspective of industrial economics, will be stripped from the spread of stand-alone game, psychology and other traditional point of view, the use of industrial operations research perspective, and made useful for the future development of Single-Player Game industry countermeasures.