University E-sports Development And Outlook Studies Under The New Media Environment

21 century is a highly informationization era, is the dominant information economy and knowledge economy era. Information economy and knowledge economy has two pillars, one is the spread of technology represented by high-tech industry, the second is engaged in the production of media industry news and information products. With the development of information industry and the popularization of computer and network technology, the rapid development of e-sports industry in China, to develop faster, higher competitive level, participation population is one of the countries extensively, plus a large base of Internet users in China for the development of the electronic competitive sports has provided a broad space. College students has been the most concern social group, they represent the future of the society, also is the social sensitive nerve. So when college students showed too much love and attention to the same things, these things are very easy to become a social phenomenon in which people like to discuss. Esports movement with its novel concept, unique charm, quickly run amok in the lit the university campus this well-loved place, become one of the hot topics of today's discussion of colleges and universities.This paper on the basis of the existing relevant theory and practice, both at home and abroad are reviewed in this paper about esports movement, the new media, such as literature, and through electronic competitive sports in colleges and universities of the status of the investigation and analysis of electronic competitive sports in colleges and universities under the new media environment the plight of the existing problems and development, and analyzed the development of the electronic competitive universities in the new media environment present situation and prospects, and further put forward the corresponding countermeasures and Suggestions. Once upon a time people, under the new media of existing literature on electronic competitive sports study also is less, so this article also strive for electronic competitive sports in colleges and universities under the background of the new media era of the healthy and orderly development to provide the reference and help to explore the electronic competitive sports and the development of new media.Although in recent years, the electronic competitive sports in China's rapid rise and development, but the electronic competitive sports developed countries such as South Korea, Sweden, compared to esports movement is still in the exploratory stage in our country. Second, college students as the main groups involved in esports movement, participate in the electronic competitive advantages and problems exist, so how to correctly guide the university students' cognitive esports movement, so as to correct and effective esports movement participation, establish and improve the electronic competitive sports management and operation system of colleges and universities, to promote our country's colleges and universities, and even the healthy development of the national electronic competitive sports has the function of experimental. Moreover, the new media to the development of the electronic competitive sports has the effect that cannot ignore.