The Study Of The Influence Of Mass Culture To University Student's Ideological And Political Education

Accompanied by the rapid changes in China's economic production originated from western popular culture is the rise, it advanced technology were large batch manufacture, in film, television, advertising, websites and other mass media as a carrier and become a new kind of culture form. For the love the pursuit of fashion, active thoughts of college students, the popular culture has fashionable colorful appearance of popular culture soon attracted their ideas and concepts, and a profound impact on the ideological and political education of college students.This article is divided into five parts:The first part is the introduction. Indicates the value of the selected topic, the research status at home and abroad to strengthen the carding, to clarify the research ideas and research methods, the innovation of this paper.The second part is the related concepts and characteristics analysis. Hand, of mass culture concept definition and systematic classification, and then dissected out four essential characteristics of the mass culture, after to Marx's cultural concept as the foundation, draw lessons from the abroad is mainly to learn the advanced experience of the party in the study of mass culture, form the overall understanding of popular culture. On the other hand, the definition and characteristics of Ideological and political education for college students to grasp the characteristics of Ideological and political education of College students.The third part is to explore the relationship between mass culture and ideological and political education of college students and its influence. First analysis of the relevance of the mass culture and the ideological and political education of college students general description; secondly on the positive influence of popular culture on the ideological and political education of college students to explore. Finally on the negative impact of mass culture on the ideological and political education of college students analyzed.The fourth part is the reason for the negative impact of popular culture on ideological and political education be parsed. From the West to explore the source of popular culture in the negative elements of popular culture on the concept of ideological and political education of college students the main impact of popular culture on the misguided ideological and political education value orientation of the object and the like.The fifth part is to improve the mass culture on the ideological and political education of college students the influence of the basic countermeasures. First explore the government level leading the direction of public culture, purify the environment of Ideological and political education of college students; followed by analysis of the aspect of colleges and universities to strengthen the construction of mass culture, the content and methods to enhance the ideological education of college students; last recourse for students to enhance their own cultural quality, and strengthen the college basic effect of Ideological and political education of the students.