The Influence And Countermeasure Research For Modern Mass Media On The Ideological And Political Education Of College Student

Relying on the Internet to modern mass media quickly in the daily life of thepeople plays play a decisive role position, network, blog and more recently a yearbefore the micro-blog, influence of medium has penetrated into every aspect of sociallife. Speed, beyond time and space limitations, especially its contains graphic audio themodern mass media in the dissemination of information on the characteristics of theexternal information more quickly, visually, vividly be receptive to new things collegestudents to accept. College students are the future of our country ’s backbone, HuJintao ’s secretary-general ever pointed out:" college students are valuable resources, isthe hope of the nation, is the future of the motherland." Contemporary college studentsmore wide field of vision, active thinking, in the importance of learning, an eager butalso vulnerable to external influence, thought tends diversification, facing new thingsconfused. Due to the vigorous development of modern mass media, and they fullyenjoy the Internet brings the rich information resources, its living habits and ideas bythe modern mass media have more impact. University students through the mass mediato accept new information and knowledge at the same time, ideological and moralinfluence character by environment or by such information penetration, thus on theirmoral behavior guidance and effect. How to correctly guide the new tendency of the mass media of entertainment on the impact of college students, how to strengthen themainstream information transmission function, enhance the campus in the" credibility",requires the use of the modern mass media on the ideological and political educationinfluence make a system research.Modern mass media is an important means of public communication, ideologicaland political education in essence belongs to communication category, it is thesocialism ideology as the core content of the value ideas. The mass media on theideological and political education not only has positive effect, but also has manynegative effects, face the challenge, we should deepen understanding, strengthen theresearch, puts forward the countermeasures. Modern mass media as an importantcarrier of Ideological and political education and real environment, the ideological andpolitical education has had a profound effect. On one hand, modern mass media forideological and political education work provides effective means, enriching theCollege Ideological and political education content, promote the methods ofIdeological and political education transformation. But on the other hand, the amountof information without a soaring, excessive marketization development of mass mediaand the dissemination of harmful information, inevitably to the ideological andpolitical education has a negative impact on. The emergence of these problems, toengage in the political and ideological education workers also proposed the newchallenge. How to strengthen the ideological and political education function, how tocorrectly guide the new tendency of the mass media of entertainment on the impact ofcollege students, how to strengthen the mainstream information transmission function,enhance the campus in the" credibility", requires the use of the modern mass media onthe ideological and political education influence make a system research.As can be seen, the modern mass media on the ideological and political educationis "the double-edged sword", in to the ideological and political education with positiveeffect at the same time it also brings certain negative effects. The ideological andpolitical education workers should give full play to its positive impact, explore the effective way to eliminate the negative effects, or even to a certain extent, negative intopositive effects. The use of modern mass media advantages to strengthen theeffectiveness of Ideological and political education, the fundamental method is donewith the use of various social forces, to catch condominium together. Will strengthenthe government in modern mass media guide, promoting the spread of worker oneselfquality and improving the ideological and political education level, strengtheningideological and political education work team construction in such aspects as thecombination, for college students to create a positive and healthy modern mediaculture environment, optimize the environment of Ideological and political education.In addition, to make full use of modern mass media play advantage, enhance theeducation actual effect. Actively the establishment of Ideological and politicaleducation web site, at the forum in the increase on the ideological and political columnand to encourage educators of Ideological and political education on micro-blog,expand the ideological and political education influence, make the website becomecollege students learn the second classroom, strengthen ideological and politicaleducation pertinence, effectiveness.This paper focuses on the theory and practical problems of practice from thedocking, the modern mass media dissemination characteristics of Ideological andpolitical education and dissemination characteristics of similarity relation proceed with,analysed both vectors consistency, and combined with the mass media ’s function ofIdeological and political education, further elaborated the effect of mass media in theideological and political education communication objective inevitability. Then, thispaper then based on the modern mass media in Ideological and political educationwork function, around in the process of dissemination of important elements,emphasize analysed from different flank the modern mass media influence onIdeological and political education. The innovation of this paper lies in the blog and themicro-blog as an emerging network culture, more and more college students of all ages.College Ideological and political workers should actively explore the new cultural phenomenon, strengthen the emerging network culture learning and management,make the micro-blog has become a new carrier of Ideological and political education inuniversities, strengthen the construction of Ideological and political education ofCollege students. But there are few articles on new media on College Students’Ideological and political education to study the effects of relevant theoretical research,leading to poor. This paper will focus on the modern mass media on the ideologicaland political education effects were focused on investigation and study, the mass mediaon the ideological and political education effects were certain supplement.Attaches great importance to the modern mass media on the ideological andpolitical education influence research has important significance in theory and practice.Theoretically, the research related to the college students’ Ideological and politicaleducation education idea, content, method, way and how to deal with the challenge ofmass media and made corresponding adjustment issues, can be our country collegesand universities in the mass media environment in college students’ Ideological andpolitical education provide theoretical guidance. Says from the practice, it is helpful tocollege students’ Ideological and political education of change idea, answer a challenge,open the university students’ Ideological and political education in the new world, themodern ideological and political education of college students improve the timeliness,expand coverage, strengthen influence, is beneficial to college students’ ideological andpolitical education innovation and modernization. Hope on this paper, can cause socialall circles to college students’ Ideological and political education of the mass mediaenvironment further attention, can ideological and political education to provide somereference significance.