Research On Development Strategy Of Zhong Sen Business Institute

The global economy is in a slow process of recovery, at the same time imbalanced development and international trade patterns are changing heavily,all countries have to face the development. In the economic situation, the local enterprises have been experiencing competitive challenges. With such fierce competition, when enterprises constantly updated skills, absorb innovative talents, the establishment of internal core competencies to gain a dominant position in the competition to win the process, the enterprise business institutes are playing a very important role.However, with changes in market mechanisms and competition increases,corporate business institute itself is also facing enormous challenges. Zhong Sen is an education and training institution and in this context it is facing with an unavoidable question: In such a competitive market environment, how to host changes, change the main training mode, find another value-added point, get more profit points for a business institute.This paper chooses the case analysis of diversified development for Zhong Sen, and researches its development strategy. Firstly, the macro and micro market environment, ant then it pointed out the formulating development strategies when facing the market environment, customer demand. Then, on the basis of the analysis of the competition and future trends, drawing on sophisticated domestic and international corporate business institute model of development proposed subject of development policy planning and models, as well as diversification to expand strategy. Hoping to improve the competitive advantage, at the same time it gives the role of peer learning, and makes the training of high-end enterprise business institutes development healthily.