Studying On Vocational Ethics Education Of University Students In The New Media Era

The spread of new media is a kind of the strong vitality of the media.The ever-changing new media development situation,which profoundly changing the way the behavior of the whole society and way of life,also brought opportunities and challenges to college moral accomplishment education.The arrival of the new media,has challenged the traditional values of the main body status,hit our original values and moral concepts,and college students are in the development and moral formation of the critical period in life,mental maturity they are easily affected by the outside world.Therefore,cultivating good moral accomplishment of university students has become the top priority.How to take advantage of the new characteristics and functional of the new media in order to innovate college students' moral quality education,become the ideological and political education under the new form of research in the field of an important topic with time characteristicsIn this paper,based on Chinese concrete practice,aim at the status quo of college students' moral accomplishment,analyzed the problems and studied countermeasure on college students' moral literacy cultivation.First of all,the new media and moral accomplishment has carried on the definition,clarify the relationship between the two,and analyzes the opportunities and challenges facing by college students' moral accomplishment education in the new media age.Secondly,using the method of theory with practice,through questionnaire investigation,interview,combining with the reference literature information,the new media age main problems of the current situation of college students' moral accomplishment and has carried on the qualitative analysis and quantitative analysis.Again,based on college students' moral accomplishment present situation,the new media environment of college students' moral accomplishment education is currently faced with the problem of combing,and in-depth analysis of the reasons for the formation of college students' moral anomie.Finally,from the subject,object,medium body,ring body four aspects to the countermeasure research,we proposed to strengthen the construction of modernization of the moral qualities education team,to improve the education of moral education teaching ability;Make full use of the new media education platform,to strengthen the network moral education of college students,improve their ability to use media information and the formation of subjective moral personality;Under the new media era to innovate the moral literacy education concept,content and method;To strengthen the government's regulation of new media and optimize the effective way of the development environment,makes every effort to theoretical research in the colleges and universities.