Research On The Cultivation Of College Students' Public Opinion Literacy Under The Media Integration Environment

Public opinion literacy is the basic literacy that people must have in the Internet information age.As the future of the country and the hope of the nation,college students,as the most active and important group reflecting the social hot spots,are crucial to cultivate their public opinion literacy.The development of media convergence has not only brought many conveniences to the expression of college students' public opinions,but also brought many negative influences,making college students with low ability of information discrimination more vulnerable to the guidance of bad public opinions and wrong public opinion behaviors.In-depth research on the influence of media integration environment on college students' public opinion is of great significance to improve college students' public opinion literacy,promote the sound development of college students' public opinion,and strengthen network security management.Based on the background of media convergence open environment,in the discussion and analysis of its important role in the development of media literacy in the public opinion,on the basis of in-depth study of college students' media literacy problems and the reasons,finally based on the problems existing in the college students' media literacy and the reason,puts forward is conducive to the development and countermeasures to improve college students' media literacy.The article consists of four parts: the first part is the introduction,which elaborates the research background and significance of the thesis,the research status of media convergence and college students' public opinion literacy at home and abroad,the research ideas and methods,and the innovation of the topic.In the second part,on the basis of summarizing the content and composition of public opinion literacy,it mainly expounds the important role of public opinion literacy in the occurrence and development of public opinion,laying a theoretical foundation for this paper.The third part,on the basis of distinguishing media convergence and media convergence environment,focuses on the negative impact of media convergence on contemporary college students' public opinion and the existing problems in college students' public opinion literacy,and analyzes the reasons influencing college students' public opinion literacy from the three aspects of the country,society and school.The fourth part,based on the problems and reasons of college students' public opinion literacy,puts forward corresponding countermeasures from the three aspects of public opinion subject,public opinion object and public opinion space construction in combination with the environment of media integration.