Research On Heilongjiang Province Skiing Experience Marketing Strategy

In Shangzhi Yabuii ski resort as a case, the ski instructor, skiing consumers in-depth investigation and study. Through reseitch to find out the Shangzhi Yabuli skiing Implementing experience makteting strategy success factors and problems existing in the process of implementation, Yabuli ski rester is a representative of the ski economy in Heilongjiang province, it is representative of existing problelns, the authoraccording to the problems in Yabuli skiing site and combined with the ski resort experi.ence marketing status queer Heilongjiang province, the following conclusions:First, with the increase of ski industry,also more and more,the number of ski resorts in Heiongjiang province of Heilongjiang province tourism administration website for statisticaldata on skislopes, including 5 s level of" ski resort has 4, 4 s level of ski resorts have four, 3 s level Of six, 2 s level nine.1 s level seven. S the more the number, the higher the level, the higher the grade. These ski resort, there are many sizes of business support for economy in Heilongjiang province.Seooud, of the Yabuli skiing experience marketing analysis of the status of the ,study, Yabuli skiing from the basis of experience marketing embodied in stores and online booking ticket in ttte ticker. Experience for the consumer tothe membership and membership, and ski resort membership card is divided into VIP VIP silver" card, gold card, and woutd Ski season.relatively the same time,a membership card consumption consumption lower than without the card.Third, the service experience of Yabuliskiing resorts including provide parking service for. consumer, valuables storage service, medical service,the customer advisoryservices, equipment storage service, be selling services Ski resort inthe aspect of product design is not just a single skiing, but combined with other enttainment project, provide a richer experience for consumer productsFourth, the study found that Yabuli ski resort experience for the average consumer price is relatively high,the price of the skiis a timebox denominated, ski area and different, price is not t.he s~une. Yabuli skiing accommodation is convenient, but the price is more expersive, a pertain influence on consumer choice.Fifth, according to the survey. Yabuli ski resort,the guidance of menthan women,skiinstructor interms of age,the, age of vounger, relatively ski resorts and the guidance of the staff of record of formal schooling is due to a better state,ski instructor is accredited,has the certain working fixed number of year, but still lack of qualilfications deep ski instructor. Yabuli skiing consumtion crowd theperentage of women more than men, consumersalso younger age structure, eduction in the college arid university level, mostly consumers to come to the main purpose of the skiing consumption mostly to exercise the body,reduce the pressure of life.Sixth, Yabuli skiing successful, experience marketing factors mainly iucludc the Following three points: abundant, ski ski products,full ski resorL facilities.professional ski resort, operations team. Again,of course,there are, manyproblemsintheprocess,includingrelated servicesneedtofurtherimprove thequalityofthe.channels of communication with consumers still need to improve, professional talent need to be further expanded,traffic environment and safety measures still needtoimproveBasedonShangzhiyabuli ski inkill the implementation of experience malketiug in t.he process of the problems combined with the whole sttuation of Hei longjiang province,the ski resort of Heilongjiang province implementing experience marketing strategy put forward the correspOnding countermeasures.