Analysis On Strategies To Future Development Of Financial Vocational Education With Its Application Products In China

At present,the domestic financial industry is facing the pressure of foreign banks participating in market competition,interest rate marketization and Internet financial technology to gradually subvert the consumer's thought and behavior,its survival and development has been severely challenged.The financial industry belongs to the highly-intensive profession,only to form an effective talent training model to ensure its development.On the other hand,with the rapid development of Mobile Internet and information technology in all sectors of education activities,the Online Education has become one of the hot spots of the market.Among them,the Online Education subdivision field of professional online education market development momentum is continuing to increase.In this context,the financial vocational education App uses Mobile Internet technology to reduce the cost and risk of financial vocational education,improve the efficiency and performance of vocational education,and provide lasting diversified talent support for enterprises to achieve strategic objectives,and gradually emerge in the market.This paper mainly discusses the technical background and the industry background of the financial vocational education App,through analyzing the target market,target audience and product type of the financial professional education of our country,and discover the position of financial professionalization Education app in the market,the characteristics of target audience and the stage in the product lifecycle,so as to find the bottleneck in the development of financial vocational education app,make the proposal of development strategy more pertinence.This paper adopts the case analysis method,emphatically analyzes the product design and the business model,the characteristics and problems of the operating scheme of the Financial Genii Servant app in the financial professionalization online education market,with a view to providing reference for the same type of product.This article deeply analyzes the opportunity and development opportunity of financial vocational education industry in Mobile Internet era,propose the development strategy,explore how to use the Internet means to bring the traditional offline training to online,to realize the fragmentation of financial people,personal study;for financial practitioners to provide careers in various positions and full-time career promotion services.