Research On Marketing Strategy Of Online-courses Program Of Changchun New Oriental

With the rapidly advance of technology,it is extremely glaring that the transformation from internet to mobile internet attributes to the new style of living and learning.Knowledge can be acquired feasibly regardless of time and location..Therefore,it must be necessary for New Oriental in Chang Chun to analyze the online courses program with the integration of marketing strategy.Moreover,it is advisable to propose the appropriate suggestions.According to marketing theory,this thesis includes literature research SWOT and method of theory and practice.This thesis,initially,introduce the general situation and development of New Oriental in Changchun and Online-course program..And then it introduce the status quo of online-course and elaborate the ensuing problems and reasons owing to them.Further,based on the analyzing such issues,the environmental factors are laid out: macro factors,with appliance of PEST,industrial factors,with assistance of Five Force Model,and Micro factors with details.On the ground of these factors,SWOT is applied to clarify the strengths and weakness,opportunity and threat confronted with Online-course in Changchun New Oriental School.What's more,resorting to 4P theory,the thesis is devoted to illustrate specific marketing strategies.Finally,in order to put effective marketing strategies into practice,there is a necessity to strengthen integration between on-line with off-line,optimize the distribution of stuff with the consideration of specialized marketing organization.Meanwhile,the online marketing strategies should be attached great attention.