Analyse Of Rural Urbanization From The Perspective Of Development Communication

Media is the booster of social and economic development,and urbanization is an important part of today's social development.This article attempts to take the palace village gong zhuang as an example.To explore the role of the media in the urbanization of rural areas,as well as the changes in the modernization of the residents,especially in the face of various problems in the process of Urbanization.The first is to put forward the hypothesis.The mass media as a special social organization,its political,economic,cultural and social characteristics,and its "social education,cultural inheritance,entertainment function,the function of supervision by public opinion",such as role play can be very good with urbanization,can play an important role in the process of urbanization.Secondly,Analysis of the basic situation of the residents and their media contact.The villagers' whole quality is not high,income is at a level below average,and the urbanization quality is not high.terms of media contact,media contact channels are being diversified,give priority to with TV,mobile phones,computers,but accept information form is relatively single,give priority to with entertainment information,the second is the basic of news and information,that is to say,the media is still accepted as a kind of basic information tools,entertainment tool,and the medium of information utilization and interactive participation is not high.Third,This paper analyzes the role of media in the aspects of land transfer,labor transfer,social security and the modernization of residentsut.Media has a greater impact on the transformation of modern people's consciousness,but in the specific policy interpretation,information about the vital interests of the people is still inadequate.Especially as the mouthpiece of people play the role of protection is not in place,people cannot resort to media for their rights.That is to say,the media in the solution of the problem of urbanization to little effect.Finally,Media in the problem of urbanization is the performance of many factors.Interpersonal communication is still the main way of communication between villagers,has a leading role in the countryside.Moreover,the restriction of the structure of urban and rural two yuan,the market-oriented operation system of media,the media literacy of people,the comprehensive quality and so on are the deep reasons for the role of media in rural urbanization.So the concept of change is to play the role of the media,the public will change only the idea of a better understanding of the surrounding environment,actively participate in the construction of urbanization,and can use the media actively,enhance the media construction of urbanization effect,so as to boost the role of the media.