The Path Selection Of "Wisdom Venues" In The Background Of Internet

Since 2014,the State Council,the State Sports General Administration and various provinces and cities promulgated a series of policies and regulations for the development of sports industry,the development of sports in China ushered in a new spring.With the continuous improvement of the economic income and living standard of our residents,the demand for health and cultural life has gradually increased.More and more people have chosen to enter the sports venues around you to enjoy a wonderful sporting event,cultural performance or Work with friends and family.The stadium is the foundation and carrier of the development of the sports industry.Its development is the very important support and impetus of the whole sports industry.With the deepening reform of the socialist market economy,sports venues operating mode has gradually embarked on a market-oriented,diversified reform path.Internet era,the sports venues have begun to focus on intelligent products,high-tech and innovative services combine to create their own "wisdom venues" brand,and the surrounding industry in conjunction with marketing promotion.And then bring more social benefits and economic benefits,to form a complete industrial chain,and promote the development of China’s sports industry.The first development of the Wukesong Sports Center has begun to bear fruit.In this paper,through the literature,expert interview,field investigation,logical analysis,mathematical statistics,Wukesong Sports Center as an example,in the "Internet +" background "wisdom venues" development advantages,status and presence The analysis of the problem,the summary,summed up the Internet,large data on the "wisdom venues," the marketing promotion of extraordinary significance,and then put forward the relevant path selection ideas and recommendations.The first part: elaborated the "Internet +" and "wisdom venues" related theoretical research,combined with the stadium industry and the Internet industry experts and scholars to extract the "wisdom venues" and "Internet +" sports definition and characteristics.The second part: analysis of "Internet +" background to create "wisdom venues" of the significance.The intelligent reform of the large-scale sports center can increase the diversified service of the venues to provide the user’s intelligent experience.It can promote the development of the national fitness and enhance the health level of the people.It also helps to control the operating costs of the venues and enhance the operational level of the venues.Venues policies and regulations to help the government macro-control;to promote the development and utilization of intangible assets of the venue,with its brand effect to promote the regional development of the surrounding industries.In the third part,through the analysis of six dimensions of policy environment,economic superiority,market demand,event resources and site resources and information technology,this paper discusses the development advantages of "wisdom venues" and the reform and marketing promotion In the face of practical problems and risks."Wisdom venues" development prospects,but also difficult,have the opportunity,more challenges.The fourth part: writing in the "Internet +" background "wisdom venues" path selection.Mainly including the guiding principles and specific recommendations,in the principles of sustainable development,the principle of balance of benefits,market-oriented principles,"D-centralization" principle,the principle of mutual development of regional development on the basis of path selection specific analysis.Part 5: Conclusion and Prospect.The main innovation of this paper lies in: taking the national demonstration unit Wukesong Sports Center as an example,drawing lessons from the wisdom of the times "Internet +" with various industry cooperation case,summed up the "wisdom venues" in the future construction and marketing,The application of Internet technology,big data collection and statistics,and the surrounding business diversified industry linkage is essential.Based on the development of "wisdom venues" in the background of Internet,this paper introduces the development of "wisdom venues" at home and abroad,especially in the promotion of marketing,Large data collection and analysis,hope that through the study of this article for the "wisdom venues" to provide some reference.