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Research On "Internet Plus" Operation Mode In Hubei Province Sports Venues (Gymnasium)

Posted on:2018-12-25Degree:MasterType:Thesis
Country:ChinaCandidate:L YinFull Text:PDF
GTID:2347330518482334Subject:Humanities and sociology
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In the "Internet plus" era, all kind of industry are actively looking for their own way of their operations in order to reduce the operation cost, efficiency . Venue services are also actively exploring. The "Internet plus" mode into the sports venues (Gymnasium)operation, aims to use information and communication technology to improve information channels, consumer experience and venues (Gymnasium) to enhance operational efficiency. sports information service APP is one of sports venues(Gymnasium) "the Internet plus" operation mode, "to sport"APP has many sports and good reputation in Hubei province sports service APP which already exists .This article through the literature data method,field survey method,questionnaire survey method, interview method and mathematical statistics method, in Hubei sports venues (Gymnasium) "to sport" APP application as the research object, to the Hubei province sports venues (Gymnasium) of the" Internet plus "mode of operation of the application situation and puts forward corresponding suggestions.Through research and analysis, this paper thinks:1 Hubei provincial sports venues (Gymnasium) "Internet plus" operation mode are used in a certain range, all kinds of sports venues (Gymnasium) have the use of "Internet plus" mode of operation. The use of "Internet plus" mode of operation of the sports venues (Gymnasium) the overall use number is not high, Hubei province sports venues(Gymnasium) using "Internet plus" mode of operation to be developed.The number of sports venues (Gymnasium) in each city in Hubei province is similar to that of GDP in the city.2 "to sport" APP is supported by the Hubei Provincial Sports Bureau of the Huimin project, the users use main function of the APP is scheduled venue service functions.3 sports venues (Gymnasium) by"to sport" APP provides sports to meet the majority of users choose to the sports requirements,including the use of "to sport" APP sports venues (Gymnasium) for most sports is badminton,followed by fitness (fitness club category), then is the billiard. The use of "to sport"APP sports venues (Gymnasium) to provide three balls (football, basketball, volleyball) the number is less.4 sports venues (Gymnasium) through "to sport" APP is a free venue activities,the release of the number of activities and the lack of frequency. User of " to sport" APP service have regular physical exercise habits, users mainly work 9A.M-5P.M, aged 31 to 35 years old are the majority,and fewer young people and old people. Users to go to the APP sports venues booking services for many people to use.5 "to sport" APP users generally have good echo, and the frequency of physical exercise.6 sports venues (Gymnasium) through " to sport " APP release activities lack of frequency and the lack of a number of activities, the lack of targeted users. Sports venues(Gymnasium) and the lack of sports to promote "to sport" of APP related to the loss of users. Users to use the movement to APP payment function as well as the user feedback function has poor experience. Go to sports APP information push function requires network connection, need other ways to assist.Finally,through the inductive analysis "to sport" APP users exercise APP problems in the process of sports venues (Gymnasium) operation and promotion issues,put forward the improvement and optimization countermeasures:1 to increase different ways to the information notification of sports information service platform.2 sports venues (Gymnasium) operators can make decisions based on consumer behavior data.3 to increase the operation of the venue operators and staff of traditional ideas.
Keywords/Search Tags:Internet plus, research status, Hubei province sports venues (Gymnasium)
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