Research On The Communication Strategy Of Chinese National Traditional Sports Brand

Chinese traditional sports is an important part of China's sports culture,the comprehensive value system of Chinese traditional culture,the traditional sports moral system,traditional sports related aspects of the system,so the traditional national sports brand is the Pearl and a bright gem of our country.However,due to various reasons,the loss of Chinese traditional culture is serious.It has become the biggest drawback of the traditional culture in modern and contemporary times,and so does the traditional national sports.Therefore,it is urgent to preserve and promote the traditional culture.As a modern sports related scholars,it is reasonable for us to contribute to the development and inheritance of our national traditional sports brand.According to Mcluhan "the medium is the message" theory,the "digital divide" theory,the "agenda setting" theory to the traditional sports brand development status and problems were analyzed,the establishment of network communication platform,improve the degree of media attention,the construction team of professional communication and broaden communication channels for the dissemination of audience segmentation,hope the spread of Chinese traditional sports brand plays a positive effect.There are many traditional sports brands in our country.There are many traditional sports in our country.There are only 301 traditional sports in the Han nationality,and there are 676 items of traditional sports in the minority nationalities.There are horse racing,martial arts,dragon boat race,shuttlecock,archery,crossbow,Chinese wrestling,Mongolia chess,Bruce and Burke,wave,which serves as the traditional Wushu Taijiquan is the leader of our national traditional sports brands,from the propagation analysis of Taiji Culture and Taijiquan,from which most easily through the mass way to learn Taijiquan survey results are analysis of Taijiquan communication status of Tai Chi,causes and Countermeasures in order to more clearly grasp the existence in the dissemination of Chinese traditional sports brand,advantages and disadvantages.In the new media era,through the effective dissemination and implantation of China's traditional sports culture,the Chinese traditional sports brand can get better communication and promotion,it will display to the world,let the world know that the outstanding sports brand in our country,promote and inherit,and give it a a high efficiency,strong execution of development strategy.