Research On Service Quality And Customer’s Future Participation Of Mass Sports

As an important symbol of national rejuvenation, health is the inevitable requirement of comprehensive development, is an important manifestation of social civilization and progress, and is the eternal pursuit of mankind. The party and the state promulgated the "Healthy China 2030 "plan in2016.Raise health as a national strategy and attached great importance to the people’s health . They put forward the "new way to cultivate a healthy lifestyle, mobilize the whole society to participate, everyone self-discipline,to achieve universal health". This requirement heat up the focus on the national fitness.As an important part of sports, mass sports is an important means and a way to realize the health of the whole people. Under the influence of many national policies,mass sports "quality of service "and "movement participation" attracting academic attention. Based on empirical investigation of mass sports, the relevant research in Wuhan is not only the need of theoretical study on localization,but also the need to raise the level of mass sports service.In this article makes a sample survey on six "Wu Han a family Fitness club"members.In order to explore the quality of service and the degree of re-participation of customers and the quality of mass sports service to customers to participate in the predictive power,but also to understand the development of mass sports regression analysis to test the hypothesis presented in this paper, draw the following conclusions:(1)Service quality and participation in the option of the scores are above average,Which in the "tangible" level of the highest evaluation, "empathy" level of the lowest evaluation.(2)There are moderate positive correlation between the quality of services and customers recurrence.(3)There is significant differences that the demography of some variables in the mass sports service quality levels and customer’s future-participating Intention: gender,education and income in the service quality and customer’s future-participating intention have no significant difference; Age has no significant difference in the quality of service levels, but customer’s future-participating Intention levels are significantly different;Reliability and assurance levels are significantly different, but has no significant difference in customer’s future-participating Intention..(4)Mass sports quality of service can be used to predict customer’s future-participating intention. Apart from the quality of service responsiveness, Member of tangibility, reliability, empathy, and assurance that four levels of evaluation of higher customer willingness to participate in the higher, the regression equation as follows:Customer’s future-participating Intention=0.503+0.045*tangibility+0.158*reliability +0.273* empathy, +0.369*assurance.