Urban White-collar Sports Participation Analysis While Under The Influence Of Sports Apps

With the advent of “Internet +” era,internet,propelled by innovation 2.0,has bred a new form of development of economic society.Internet + sport has also produced according chemical reactions: the continuous development technology,the maturity of mobile intelligent terminal technology and big data have penetrated into all aspects of our lives.DIDI and Baidu map have changed the way we travel.The Chinese female volleyball team also equipped data analysts.The development and utilization of big data in sports,among which APP becomes popular,will play a fundamental role in promoting national fitness and sport competitions in the future.The white-collar class has emerged as a new force in such digital sports age.They are walking in the forefront of the current trend because they have overall high salary,high aspiration for life quality and rational consumption.The white-collar class no longer seek strong body,but aiming at life attitude.This research studies parts of the urban white-collars in the old city area of Guangzhou city.By the integration of documentations searching,interviews,questionnaire survey,mathematical statistics,comparative analysis,we collected and analyzed the research data to understand the characteristics of the development of sports APPs and city white-collars' habits of using sports APPs based on white-collars' cognition of sports APPs;to analyze the positive influence sports APPs make on white-collars' involvement in fitness according to the status of white-collars' acceptance for APP information and service,and providing foundation for development and improvement of sports APPs;and to analyze white-collars' interests,motivation,habits,attitudes and perceptions for fitness,in order to explore if sports APPs,serving as a communicational media and an application of terminal digital devise,has impacts on inspiring interests for sports and enhancing motives of participation,thus making changes on participative behavior and eventually rising to the level of transforming the attitudes and perspective to fitness.