Analysis On The Service Quality Of Personal Trainer In Hefei Fitness Club

With the continuous development of Chinese sports industry and people's increasing awareness of sports fitness,the sports clubs in our country come in vogue like bamboo shoots after a spring rain.And fitness club have successively appeared in China,as one of the most comprehensive and effective indoor exercise method.There will be a great significance to study the service quality of private health club of Hefei,since it is the capital of Anhui Province.This study takes Hefei fitness clubs' 420 members and 145 private coaches as the research object.Then,taking the quality of service(SERVQUAL)evaluation method as the theoretical basis,produced a “Hefei City Fitness Club and private education service quality evaluation questionnaire".This study analyses the status of private education service quality and the factors that could influence the service quality of fitness clubs in Hefei,through the methods of questionnaire,interview,and mathematical statistics.And the conclusions are as follows:1 most of the private trainer in Hefei fitness club is male,generally between the ages of 21~30.Because most of the coaches' working time is short,more than 1/3 of them are non-professional,the private lessons are short in theirability.2 regarding the ability of the private trainer,they do not have a good knowledge of fitness and the skills of verbal communication.The club members are not satisfied with the trainers' explanation and demonstration,at the same time;the majority of private coaches don't have good shapes.3 regarding the service of the course,the training plan,including the curriculum planning,membership records and business hours according to the needs of members is pretty good,but the members are not satisfied with the training effect of tracking service,at the same time,part of the private trainer are not timely to deal with the appeal of the members,and the members' advice cannot be respond quickly.4 regarding the management of the club,Hefei fitness clubs are good in uniform and environmental atmosphere.However,some clubs are short of facilities,the members cannot use the facilities in one time,while the feedback system and the error correction measures are also not clear in some fitness clubs.