Under The Strategy Of National Fitness Beijing Pinggu District Present Situation And Countermeasures Of Sports Tourism Research

No.46 rised national fitness as national strategy.As people's awareness of fitness and sports tourism,China sports tourism developed in recent years.In this paper,the current situation of sports tourism in Pinggu District of Beijing as the research object,the use of literature,field visits,interviews,questionnaires,mathematical statistics analysis.Through on-the-spot investigation,questionnaire survey on Sports Tourism in Beijing District of Pinggu Jinhaihu District,in order to understand the current situation of sports tourism,a questionnaire survey was conducted on the Pinggu Tourism Commission,by interviews with Sports Bureau,Jinhaihu 4A level scenic staff,by statistics and Analysis on the data of the following conclusions:1.Under the background of national fitness strategy,sports tourism is a new developing industry.The current infrastructure Beijing District of Pinggu city sports tourism to be perfect,but the area of public service of sports tourism facilities continue to improve,the new route is under construction;sports tourism resources and artificial resources are more abundant;Pinggu district held by the national fitness sports tourism activities,and actively open sports tourism projects.2.The investigation and analysis of the current situation of sports tourists in Pinggu.Pinggu District Sports Tourists participate in sports tourism motivation in the natural environment and the main organization is mainly in the form of individual travel;have a direct impact on the sports tourist income,education level,occupation of the sports tourism project selection;sports tourists demand in Pinggu district attractions and activities recommended route;most of the sports tourism the sports tourism is very interested and more interested in,including hiking,camping and other glass plank,the most popular sports tourism project;WeChat promotion is the sports tourists the most acceptable way of publicity;good overall rating the top three scenic spot are the day Yunshan,Jinhaihu and Jingdong Shilin gorge.In the evaluation of the top three scenic spots in the day Yunshan sports tourism on foot glass plank as the main characteristics,Jinhaihu sports tourism in the high-end water project experience featuring Jingdong Shilin gorge sports tourism to the masses of mountaineering outdoor sports features.3.By analyzing the current situation of sports tourism in Pinggu District,it finds out the limiting factors of its development.First,the infrastructure is not perfect;second,the characteristic sports tourism product development is insufficient;third project carries on the difficulty;fourth professional sports travel talented person is scarce;fifth sports tourists subjective participation consciousness is not strong.4.Aiming at the problem of sports tourism in Pinggu District,some countermeasures are put forward.Continuously improve sports tourism infrastructure;the use of their own advantages,design novel and unique sports tourism products,launched the "573" series of sports tourism products;on the basis of strengthening the propaganda,and actively introduce social capital,improve brand influence;training and the introduction of sports tourism professional talents,and strengthen cooperation with universities to cultivate sports tourism groups;to lay the foundation for the development of sports tourism.