Using WeChat Platform To Carry Out The Ideological And Political Education Of College Students The Problems And Countermeasures Research

With the development of network communication technology and the popularization of intelligent mobile phone in the global,a variety of mobile social software and new media communication with mobile communication are endless." wechat ",with its humanized design concept and strong service function,won the recognition and love of college students,and gradually integrated into the learning life of college students." wechat" has become an important platform for college students to express their views,talk about life,understand the fresh information and meet the students' communication,and imperceptibly influence the establishment of college students and the cultivation of learning habits.In this context,in-depth study,according to the characteristics and status of college students using wechat,the necessity of the integration of college students' ideological and political education into the emerging social media software,recognize the existing problems of ideological and political education,find the causes and specific measures to solve problems.Using the carrier of " wechat" to carry out college students ideological and political education is not only a challenge to the ideological and political educators of the new era,but also an unlimited opportunity for ideological and political education in the new era.Ideological and political educators should take advantage of the opportunity of wechat,make full use of the emerging mobile phone media software,to add new power to the development of ideological and political education in the new era.This paper is divided into five parts: the introduction part mainly expounds the research background,the current situation of college students' ideological and political education under the carrier,introduces the concept of wechat,the function and unique advantages of wechat and the research methods and innovation of this paper.The second chapter analyzes the current situation of college students using wechat,from the survey results and data analysis to illustrate the basic situation of college students using wechat,and analyzes the opportunities and challenges of university students' ideological and political jiaoyudai based on the unique function of wechat.The third chapter discusses the achievements and problems of college students' ideological and political education under the carrier of wechat.Chapter iv gives a reasonable analysis of the reasons for the current emerging vulnerabilities.The fifth chapter puts forward the method of ideological and political education under the carrier from the perspective of college students,ideological and political educators,and educational environment.It provides an effective solution to the current problems of the ideological and political education of college students,and puts forward the new ideas of building " weiwenhua" and the service mechanism of campus wechat.