The Development Obstacles And Strategy Choice Of Sports Betting In China

The manifestation forms of our country's sports betting is sports lottery.Sports lottery and the football lottery of sports lottery are all belong to guessing lottery.Our country's soccer lottery and basketball lottery were sold one after another in 2009.From 2010 to 2016,the sales volume of China lottery has raised from 6 billion to 67.2 billion.China lottery's sales volume beyond duotone ball lottery's sales volume in 2016,then become the top selling of China lottery market.The one reason of making the development of sports lottery so quickly is the rapid development of our country's sports industry,which includes football industry and popular events' generalize.But the potential of our country's sports betting hasn't been exploited completely yet,some obstacles still limits its development.At present,the development of sports betting in China has encountered some bottlenecks,and how to clear the bottleneck and obstacles is a question that concerns the sports administrators.This paper,mainly adopting the research methods of documentation,case analysis and interview,analyzes the obstacles to the development of sports betting in China.It also compares the development modes of sports gambling between foreign countries and China,and puts forward the corresponding Strategy selection.Carding the development of sports gambling at home and aboard in recent years,analyzing the typical cases of foreign sports development,comparing with the product release status,legal supervision of the industry,the company's sales model and the lottery supervision of the problem lottery fan and morbid gambling crowd of foreign sports gambling,the text drew lessons on the Western sports gambling's successful development experience.This text compared the development model of foreign sports lottery and put forward the corresponding strategic choice.The research believed that there were obstacles in the aspects like the unitary supply product,the instability of sales channel,the great basic number of problem lottery-holders,and the lack of special laws.It put forward some countermeasures such as,enriching the lottery product,building convenient and free sales model,correcting the lottery-holders' mind-set and perfecting the laws,regulations andsupervision system against the problem of current development situation that we faced in Chinese sports lottery.It provided reference for the sustainable development in Chinese sports lottery.