Explore The Influence And Countermeasures Of University's Ideological And Political Education Under The Background Of Micro Media

Nowadays,as the rapid development of economy,the information and technology science also prosperous.With the media communication technology came into the new media epoch,more and more information using technology,to supply the users and produce MicroBlog,WeChat,etc.It has gradually become a significant way of communication that impact immensely of people's living and mind.Nevertheless,society has entered an important new epoch,which is called Micro Media.In this new era,information from the passive to the initiative,also makes them more willing to play a subjective initiative,to pursue self-speaking statement.In comparison,the change of rights to speaker has also brought some negative effects,such as the whittling of traditional culture,the lack of media quality,the baseline of freedom of speech and so on.As the Micro Media related to use of software services important of groups of undergraduate students,it gonna be naturally affected by the double effects.In addition,anyone can easily to use the Micro Media new media to grasp hot issues,publish or access to all types of educational resources.In another,because of the Micro Media of the shortly and peculiarly features likely the content of each message to express defectively,irregularity information.Hence,some of the information are similar with the mainstream ideology,also some of them are not,this will undoubtedly have some negative impact on college students whose values are still immature.According this situation,on the one hand,for the political education of colleges and universities,new information can not simply instilled by teacher,students can get the initiative from the smart phone.Therefore,the right of political class can not belong to one person.On the other hand,for the ideological and political workers,not only increase the work pressure,but also puts forward a new research topic..Therefore this article is based on situation of students using the software and the problems of ideological and political education,and puts forward the methods to improve and enhance the effectiveness of Ideological and political education,and take over the network's ideological discourse.