Research On Countermeasures Of Strengthening Ideologicaland Political Education Of College Students By Using "Micro-Media"

With the continuous development of information technology and mobile network communication,the micro media,represented by micro blog,Wechat,QQ and micro video,has emerged." Micro-media" provides a new platform for ideological and political education of college students.With the continuous development of information technology and mobile network communication,micro media,represented by micro blog,micro chat QQ and micro video,has emerged." Micro-media" provides a new platform for ideological and political education of college students.From offline to online,how to use " micro-media" to carry out ideological and political education of college students to ensure that ideological and political education can develop online and offline together and jointly promote the improvement of the effectiveness of ideological and political education of college students is an era subject that we should seriously discuss and study.This paper takes " micro-media" as the research perspective,selects Chongqing Technology and Business University as the main research object in the way of case study,and combines with representative research methods such as literature research method,questionnaire survey method,analysis comparison method,etc.to carry out relevant research on the theme of using " micro-media" to strengthen the countermeasures of ideological and political education of college students according to the logic of asking questions,analyzing problems and solving problems.This article consists of five parts.The first part is the introduction,which mainly introduces the background,significance,current situation,methods and innovations of the research,which is the premise and foundation of the research.The second partmainly introduces the connotation and characteristics of " micro-media" and expounds the theoretical basis for strengthening ideological and political education of college students by using " micro-media".The third part analyzes the problems existing in the ideological and political education of college students by using " micro-media" from schools,teachers,students,society and families.The fourth part corresponds to the problems in the third part,and analyzes the reasons for the problems in using "micro-media" to carry out ideological and political education for college students from the following aspects: insufficient school preparation and investment,low awareness and literacy of ideological and political workers,weak awareness and ability of college students themselves,and insufficient participation and attention of parents and society.According to the problems in the third part and the reasons in the fourth part,the fifth part puts forward some countermeasures to strengthen the ideological and political education of college students by using " micro-media" from the aspects of strengthening school management and investment,perfecting " micro-management",improving the awareness and accomplishment of ideological and political education workers,enhancing " micro-authority",improving college students' own consciousness and ability,developing " micro-self",optimizing the " micro-media" environment,and building " micro-positions".At present," micro-media" is very popular and convenient,and the emergence and exchange of information are increasing in the form of geometric indexes.In the application of " micro-media",we must make use of the living habits of contemporary college students who love to use and are good at using " micro-media",skillfully integrate the ideological and political education content into it.We should think about the existing problems,causes and countermeasures from schools,teachers,students,society,families and other angles with dialectical thoughts,so as to guide their healthy development,and turn the largest variable of " micro-media" into the largest increment of college students' ideological and political education to truly enhance the effectiveness of college students' ideological and political education.