Research On Operation And Management Of National Fitness Dance Competition

National Fitness Dance Competition is in the context of the National fitness program,the general administration of sport in 2012 the establishment of large-scale mass sports events.A new model for the establishment of Chinese mass sports events.Developm ent has been six years,the s cale has been e xpanding,the number of constant ly breaking new heights,the formation of "Qingdao model." The com petition has created a new model of mass spo rts events,which caters to the im plementation of national strategy,and has become an important part of the whole nation’ s fitness.Looking at the national m ass sports events held,due to the late start,mass sports events have been in the exploration and de velopment period,so the impact of the tou rnament unprecedented,a nd the cu rrent competition operation and management model has a close relationship.This paper explores the successful operation and management experience of the co mpetition,and puts forward corres ponding solutions to promote the long-term development of the tour nament.Thus enriching the research on the operation and m anagement of the national mass sports events and providing reference f or other mass sports events and other cities to hold mass sports eventsThrough the organization and management level of the competition,m arket operation level and implem entation of operational aspects of the use of literature,investigation,observation,mathematical Statistics and Logical analysis method analysis.Combined with the theoretical knowledge of sports events and ev ents management,the basic situation of 7 aspects,such as the m anagement system and promotion form,organization structure,competition management,news media propaganda,market development,logistic guarantee and brand culture construction,and the economic and social benefits of the com petition are studied.Draw the following conclusions: National Fitness dance Competition is typical of the government and the social combination of the Operation m anagement system;The tournament produced some economic benefits and strong social benefi ts.Current operation management presents two kinds of situation: one is to create its own characteristic mode,and the other is to solve s ome problems.Development features: The co mpetition set up a Top-down project and c ompetition promotion form,with functiona l and project-type two modes coexist or ganization structure,scientific competition management,perfect referee promotion management system,higher quality service g uarantee system,characteristic innovation "Qingdao mode" brand culture cons truction.There are som e problems: the Government function is not strong,the market operation degree is low,the media propaganda effect is no t good,the com petition’s rapid g rowth and the m atch meeting insufficiency’s contradiction,restricts the com petition operation management level.Promotion suggestion: Further changes the Government management function,enhances the social service function,establishes the perfect related preferential policy,increases the competition operation main body,increases the sales channel,expands the market development,pays attention to the media propaganda,enhances the race quality,opens the new competition path,increases the organization according to the project classification,alleviates the city.