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Research On Characteristics And Promotion Strategies Of China's E-sport League

Posted on:2019-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:M ZhaoFull Text:PDF
GTID:2347330545993069Subject:Sports science
Abstract/Summary:PDF Full Text Request
This study takes the university E-sports league as the main research line,and takes the four league divisions of CUEL and UCL.Using competition theory,organizational management,and other relevant theories,the research methods of literature competition,questionnaire survey,mathematical statistics,comparative analysis,and field investigations were used to study the Chinese colleges and universities' E-sports leagues,aiming at e-sports in Chinese universities.The stable and orderly development of the league provides a reference.Through a comparative analysis of China's college sports league and China's professional sports league,it is concluded that China's college sports league has: a variety of forms of competition;the distribution of the division into a sheet;the rules of the competition are not set for men and women;game project settings have changed Sex;to participate in the team or community as a unit;to train our country's E-sports reserve talent for the purpose of the organization and other characteristics.By setting up general classmates' volumes and participating classmates to conduct random sample surveys,it is found that there are the following problems in China's colleges and universities' E-sports leagues: 1.There are cognitive differences among Chinese college students in E-sports leagues in universities;2.There are deficiencies in the management of E-sports organizations in universities;Less effort;4.Lagging of electronic equipment;5.Negative impact on contestants' real-life behavior;6.Existential problems in consumption;7.Problems such as lack of integrity.In order to solve the problems in China's colleges and universities' E-sports league to better promote its development,the following promotion strategies are proposed: 1.Policies,relying on school policies,giving support to the economy,and actively holding elite players in the school E-sports league to strengthen The e-sports exchange between schools abroad,the establishment of campus e-sports societies,and the formation of a set of directional transmission system;2,publicity,increase publicity efforts,and from the positive and negative aspects of the university e-sports league promotion;3 In terms of personnel training,from the cultivation of reserve teacher talents,after undergoing a long-term training process,a comprehensive talent training system has been formed in universities;4.In terms of independent innovation,with the help of colleges and universities' strong scientific research capabilities,college students are encouraged to innovate their own production and belong to China.Its own e-sports products;5,science and technology,with the help of Internet + and VR technology to promote the development of China's college sports league.
Keywords/Search Tags:College, Students, E-sports league, Feature analysis, Promotion strategy
PDF Full Text Request
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